If the interest list was the end all, be all solution, we’d have heard this quite a while back, when interest lists first made their appearance. Sadly, though…this is another of those poorly researched solutions run amok. It’s simply being shared, rather than scrutinized for actual value and merit. As with many memes and top tips, it gets shared with the intent of assisting and aiding, when – in reality, it simply isn’t helpful.
So much is made of the influence of Content Marketing on search, but the value goes far beyond a single platform. A well-designed and implemented Facebook marketing strategy based around content can yield tremendous ROI.
The key to solving that puzzle is understanding how content is shared and consumed on the platform. In this illustration we explore EdgeRank: what makes it work and more importantly how a marketer can harness its power to yield results.
Facebook's rise as "the" social network has taken it from the college campus to the company boardroom in less than 2 years.
Why Would You Want To Add Facebook Fans To Your Company’s Facebook Page?
The reason is simple.
If you have a Facebook page and you have 1,000 people that have “liked” your page, when you update your organisations Facebook page with your latest blog article or news item, it then appears instantly in a variable percentage of those 1,000 Facebook people who have liked your page. So you have with one update provided the opportunity to create many impressions, so spreading your content and news in real time!
I recently went to a digital marketing conference, where I listened to some industry ‘experts’ talk about Facebook marketing. I agreed with most of the things I heard– or at the very least I didn’t disagree with most things– but there was one ‘tip’ that made my head spin.
The speakers and panelists recommended pages to post just 1 time per day. Even worse, some suggested posting at the same exact time every day.
I was absolutely stunned. Let me make this loud and clear– these ‘experts’ are terribly wrong.
According to Social Media Examiner’s April Industry Report, marketers continue to place a high value on the power of social media; 83% of marketers said that social media was important to their business. According to marketers, 85% experienced more business exposure, 69% saw increased traffic, and 65% said social media provided marketplace insight.
To make your life easier, here are 10 of the top Facebook marketing tools on the market. From simple Facebook tools to fast track engagement with users to more complex platforms for advanced marketing needs, you're sure to find the right tool to take your Facebook experience to the next level.
One reason that many newcomers to social media marketing lack priorities is not because of laziness or lack of desire, it is simply lack of knowledge – the understanding of what tasks actually need to have priority in their day.
Often times businesses struggle with not only understanding all the in’s and out’s of social media marketing, but more importantly where they should prioritize their time and efforts. This often results in new social media marketers over pitching what they do, or worse, giving up and abandoning their social media efforts. Let’s avoid both by listing the top five priorities your social media marketing efforts should focus on each day.
These are in no particular order of importance, however all of them should be given priority and attention daily.
Important information for Facebook Page administrators and Social Media Managers. Who is subscribed to your page updates, through interest lists, but hasn't liked your page yet? Facebook gives admins a list!!
Brands respond only to 30% of questions posted by fans!
Companies want to make money but only a minority of brands knows how to harvest the power of social media ROI. An incredible 70% of questions from Facebook fans are ignored which completely contradicts the interactive nature and purpose of social networks. What´s even more alarming is that 25% of global companies go as far as closing their wall on Facebook to prevent fans from asking questions at all.
As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing.
Throughout this learning process, there will be misunderstandings for those just entering the world of social business. Here are some I have encountered along the way, which (most of us) seek to avoid.
As you manage your social business and content marketing presence online, bear these in mind.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.