Does your online strategy generate new customers and provide competitive service to existing ones?
Raylene Wall's insight:
"In a few short years, Martell has built a booming business that owes as much to his savvy use of the Internet as it does to hard work and craftsmanship on construction sites.
“We started using the Web and social media because we had no marketing budget,” Martell says. “It turns out they’re incredible low-cost tools that enable us to be accessible and transparent and to build our credibility as thought-leaders in our industry.”"
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.