You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local audience. Who wants to spend thousands of dollars reaching prospects in Topeka, Kan., when you're based in Tacoma, Wash.? Consider these 15 suggestions for low-cost, local advertising.
A lot has happened in the last 10 years. The founding of Facebook looms large as one of the biggest moments. Mark Zuckerberg's site has connected the world like no other social network, and is now a certified, mobile powerhouse.
"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.
On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.
"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the resu. Marketing topic(s):Planning and budgeting. Advice by Danyl Bosomworth.
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