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Here's How to Use Content Curation as a Powerful Brand Builder

Here's How to Use Content Curation as a Powerful Brand Builder | Social Media, New Media and New Marketing | Scoop.it
Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic.

Via janlgordon, mattia lissi
Francesca Piazza's insight:

wonderful and useful infographic

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Lydia Gracia's curator insight, February 26, 2014 8:45 AM

Magnifique infographie sur le pourquoi du comment de la Curation de Contenus dans une stratégie de Branding.

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:29 PM

agregar su visión ...

Ignacio Fernández Alberti's curator insight, November 12, 2014 1:30 PM

agregar su visión ...

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Rescooped by Francesca Piazza from It's Your Business
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15 Proven Ideas for Low-Cost, Local Advertising

15 Proven Ideas for Low-Cost, Local Advertising | Social Media, New Media and New Marketing | Scoop.it
You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local audience. Who wants to spend thousands of dollars reaching prospects in Topeka, Kan., when you're based in Tacoma, Wash.? Consider these 15 suggestions for low-cost, local advertising.

Via The Fish Firm
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Tradigital Marketing: How to integrate traditional and digital marketing for maximum results

Tradigital Marketing: How to integrate traditional and digital marketing for maximum results | Social Media, New Media and New Marketing | Scoop.it
There is a paradigm shift regarding the way people consume media.

Via The Fish Firm
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Maricarmen Husson's curator insight, May 4, 11:00 PM

Hay un cambio de paradigma en cuanto a la forma de consumir los medios de comunicación.

 

Cómo integrar  marketing tradicional y marketing digital para obtener máximos resultados


TRADIGITAL

Donna Bryan's curator insight, May 6, 12:45 PM

Media news

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The Evolution of Social Media: 2004 - 2014 (Infographic)

The Evolution of Social Media: 2004 - 2014 (Infographic) | Social Media, New Media and New Marketing | Scoop.it
A lot has happened in the last 10 years. The founding of Facebook looms large as one of the biggest moments. Mark Zuckerberg's site has connected the world like no other social network, and is now a certified, mobile powerhouse.
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Where Startup Funding Really Comes From (Infographic)

Where Startup Funding Really Comes From (Infographic) | Social Media, New Media and New Marketing | Scoop.it
VCs and angel investors get a lot of attention, but personal loans and credit, followed by investments from friends and family, are the top funding sources...

Via Marty Koenig
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Marty Koenig's comment, December 3, 2013 10:31 PM
Thanks so much for all the rescoops and tweets!
Luis Cano's curator insight, December 4, 2013 9:07 PM

The many ways of funding...

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Social Media, New Media and New Marketing | Scoop.it
Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.

Via David Blundell
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David Blundell's curator insight, November 28, 2013 7:37 AM

What a fantastic example of being brave and really (NO REALLY!) thinking about how to make content the focus of your social marketing activity. Cheers to @CocaCola . . .

yeohyc's curator insight, November 28, 2013 9:04 AM

You can have the coolest platforms but without curated quality content, they are nothing but literally "empty vessels making the most noise". 

Mariale Peñalosa Arguijo's curator insight, November 28, 2013 5:52 PM

add your insight...

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Content marketers miss the point | Graham Jones

Content marketers miss the point | Graham Jones | Social Media, New Media and New Marketing | Scoop.it
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.

Via Deanna Dahlsad, Marty Koenig
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Deanna Dahlsad's curator insight, November 26, 2013 8:54 AM

Jones also misses a major point. When he says people want "content in a myriad of forms – articles, yes, but also they want items in print, they want online lectures, they want ebooks, podcasts and more", he forgets one very important factor: We are not after "people", we are after a target market. So, really, the first thing to address is what kind(s) of content does your target market want?

John Schwartz's curator insight, November 27, 2013 6:10 PM

Spot on!  You need more than words on a web page to keep a visitor's attention these days.  Smart online marketers use images, video, audio, interactive forms, and more to engage visitors.  Text-heavy pages are boring to most web surfers now.  Engage or sink.

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Content Marketing: 97 Tips For Better Ideas, Strategies & Results

Content Marketing: 97 Tips For Better Ideas, Strategies & Results | Social Media, New Media and New Marketing | Scoop.it
Below is virtually every useful tid bit I’ve learned about content marketing and producing shareable content.

Via Ally Greer
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Ally Greer's curator insight, October 18, 2013 8:43 PM

Although a list of 97 things is hardly lean, these little tidbits could make a difference in your content strategy.

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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Social Media, New Media and New Marketing | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris, Karen Dietz, Marty Koenig
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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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Vincent Sider: "Bbc e Twitter, contano i contenuti" - EJO - European Journalism Observatory

Vincent Sider: "Bbc e Twitter, contano i contenuti" - EJO - European Journalism Observatory | Social Media, New Media and New Marketing | Scoop.it
Uno studio recente, realizzato da NewsWhip, ha dimostrato come la Bbc sia la testata di maggior successo su Twitter.
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La creatività aziendale non esiste (parliamo di idee) | Virtualeco

La creatività aziendale non esiste (parliamo di idee) | Virtualeco | Social Media, New Media and New Marketing | Scoop.it
Spendo tanto tempo a cercare delle idee e proporle ai clienti di Gummy Industries. A volte vengono semplicemente rifiutate, altre volte ignorate. Le idee che
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Home Bases and Outposts: The Smart Way to Manage Your Online Presence

Home Bases and Outposts: The Smart Way to Manage Your Online Presence | Social Media, New Media and New Marketing | Scoop.it
Stay active on your outposts and push people back to your home base.
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Rescooped by Francesca Piazza from Story and Narrative
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Stories Are Data With a Soul

Stories Are Data With a Soul | Social Media, New Media and New Marketing | Scoop.it

"It is a magnificent quote from this talk on vulnerability with Brené Brown, a student of human connection.

We connect with stories because they are about people and are rich with emotional data. Some necessary ingredients are the ability to empathize and the courage to be authentic."


Via Gregg Morris
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14 Mobile App Development Tools To Highlight Your Brand

14 Mobile App Development Tools To Highlight Your Brand | Social Media, New Media and New Marketing | Scoop.it
Check this comprehensive research with the best 14 options of mobile app development tools, so you can start testing in your business today.

Via The Fish Firm
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How Can Small Business Marketers Do A Better Job? For Starters, ‘Get a Strategy’ | Mobile Marketing Watch

How Can Small Business Marketers Do A Better Job? For Starters, ‘Get a Strategy’ | Mobile Marketing Watch | Social Media, New Media and New Marketing | Scoop.it

Via Marty Koenig
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Sustainable Campus International Competition 2014

Sustainable Campus International Competition 2014 | Social Media, New Media and New Marketing | Scoop.it
A unique competition recognizing and supporting business-case sustainability innovations in the Further and Higher Education sector
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Storytelling in 2014

The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually
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6 Random Tips for the Most Popular Social Platforms Right Now

6 Random Tips for the Most Popular Social Platforms Right Now | Social Media, New Media and New Marketing | Scoop.it
You probably have signed up for Twitter, Facebook, Pinterest and even Google Plus... but are you seeing actual results? If not, these tips will help you!

Via David Blundell
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David Blundell's curator insight, November 27, 2013 1:57 AM

Some great engagement tips from Daniel Sharkov . .  . 

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Social Marketing Trends in 2014 | Social Media Today

Social Marketing Trends in 2014 | Social Media Today | Social Media, New Media and New Marketing | Scoop.it
A look at some of the trends in social marketing you can expect to see in 2014.
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Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice

Breaking the cycle of bad marketing - Smart Insights Digital Marketing Advice | Social Media, New Media and New Marketing | Scoop.it
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the resu. Marketing topic(s):Planning and budgeting. Advice by Danyl Bosomworth.
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10 ways brands can use social curation for marketing


Via Ally Greer, Guillaume Decugis
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Witmer Group's curator insight, November 8, 2013 12:59 PM

Great slides!  I like the clean design and meaningful content of each slide. 

Michael Gravette's curator insight, November 8, 2013 2:01 PM
10 ways brands can use social curation for marketing
Bornstein & Bornstein + Bay Property Group's curator insight, November 21, 2013 4:45 PM

We can always use more marketing tips, enjoy. 

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Why content curation is a new form of communication

These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. In a post Web 2.0 world, communication has to be re-invente
Francesca Piazza's insight:

Very interesting. From Content Managing to Content Curating.

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Come strutturare i contenuti per un piano editoriale social

Come strutturare i contenuti per un piano editoriale social | Social Media, New Media and New Marketing | Scoop.it
Un piano editoriale per il social share deve avere i dati e metadati necessari per creare homepage pagine del sito newsleter direct marketing seo facebook
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The 5 Common Characteristics of Ideas That Spread

The 5 Common Characteristics of Ideas That Spread | Social Media, New Media and New Marketing | Scoop.it
From Iron Man to Citizen Kane great creatives understand that relative advantage, compatibility, complexity, trialability, and observability are what get work noticed.
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3 Key Elements of Your Brand Story

3 Key Elements of Your Brand Story | Social Media, New Media and New Marketing | Scoop.it

"Your brand story is exactly that, a story. It should tell me who you are in a story format."


Via Gregg Morris
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Morgan Newall's curator insight, September 23, 2013 7:11 PM

Nice and tight: a pyramid of Promise, Beliefs and Story.