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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Here: http://bit.ly/JOOOA7 ;


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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

 

http://www.examiner.com/

 


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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.

 

Excerpt:

 

**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.

 

****Being familiar with the landscape if the first step:

 

A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.

 

**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.

 

To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"

 

Read more: [http://bit.ly/z3ZZzJ]


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