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Rescooped by roberto toppi from Social Media and its influence
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Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC]

Survey Reveals Which Demographics Use What Social Media [INFOGRAPHIC] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and which social media sites do they frequently visit. 

 

The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook

20% use LinkedIn

16% use Twitter

15% use Pinterest

13% use Instagram

6% use Tumblr

 

A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?

 

It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers(70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).

 

The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).


Via Jonha Richman, Luigi Cangiano, Gust MEES
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Deb Nystrom, REVELN's curator insight, May 17, 2013 4:35 PM

Always good to see the current demographics in social.  Facebook continues to be the king, with women, city dwellers, Hispanics and below $30K on the list, via Pew Research.    Hmmm....   ~  D

Ivon Prefontaine's curator insight, May 19, 2013 11:09 AM

An important corollary question is what do we use social media for?

Jenn Alevy's curator insight, May 20, 2013 4:57 AM

Interesting but not surprising. I think the older the Gen X-, Gen Y, Millenials and Digital Natives grow, the higher the stats for all ages.

Rescooped by roberto toppi from Curation, Social Business and Beyond
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The Rise and Impact of Infographics: Marketing in the Social-Media Age

The Rise and Impact of Infographics: Marketing in the Social-Media Age | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks.

Via janlgordon
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Mercor's curator insight, January 28, 2013 7:38 AM

Scooped by janlgordon onto Curation, Social Business and Beyond

janlgordon's comment, January 28, 2013 3:27 PM
Deb Nystrom, thanks for your comment
Rescooped by roberto toppi from information analyst
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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.

 

Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.

 

Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss, michel verstrepen
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Bart van Maanen's curator insight, January 8, 2013 5:34 AM

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

Mercor's curator insight, February 4, 2013 7:01 AM

Scooped by Lauren Moss

Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

Rescooped by roberto toppi from visualizing social media
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The Formula Behind Facebook Engagement [infographic]

The Formula Behind Facebook Engagement [infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...


Via Lauren Moss
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Rescooped by roberto toppi from SOCIAL MEDIA, what we think about!
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10 Awesome Free Tools To Make Infographics

10 Awesome Free Tools To Make Infographics | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Maybe you want create your own infographic, here 10 tools to support you to do it. [note mg]

 

Information graphics, visual representations of data known as infographics, keep the web going these days. Web users, with their diminishing attention spans, are inexorably drawn to these shiny, brightly coloured messages with small, relevant, clearly-displayed nuggets of information. They’re straight to the point, usually factually interesting and often give you a wake-up call as to what those statistics really mean.

 

Who can resist a colourful, thoughtful venn diagram anyway? In terms of blogging success, infographics are far more likely to be shared than your average blog post. This means more eyeballs on your important information, more people rallying for your cause, more backlinks and more visits to your blog. In short, a quality infographic done well could be what your blog needs right now.

 

Read more: http://bit.ly/K0s4LL


Via Martin Gysler
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Rescooped by roberto toppi from Social Media and its influence
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5 Reasons We Use Social Media [Infographic]

5 Reasons We Use Social Media [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
There are many reasons we use social media. From the basic to the more advanced, the tool is simply ubiquitous and addictive. This infographic sheds some light for us all.

Via Gust MEES
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Deborah Spector's curator insight, March 20, 2013 8:15 AM

Nonprofits can take advantage of the prevelance of social media to connect with stakeholders. No question that social media is influential, powerful and here to stay!

Latisha Poulard's curator insight, March 21, 2013 10:46 PM

You see why if you don't have an online presence then you are part of a dying breed...

Irma Gallardo's curator insight, April 11, 2013 12:19 PM

¿Qué usamos y cuántos lo usamos?

Rescooped by roberto toppi from Surviving Social Chaos
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Should You Use Twitter? This Flowchart Has The Answer

Should You Use Twitter? This Flowchart Has The Answer | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
We're all already using Twitter it seems. But should we? This flowchart answers the big question: should you use Twitter?

Via Gust MEES, donhornsby
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Gust MEES's curator insight, January 14, 2013 1:02 PM

Great Infographic, FlowChart...

 

Ed Bonhaus's curator insight, January 14, 2013 1:43 PM

After following this flow chart, I've discovered that I should continue using Twitter.

Randi Thompson's curator insight, January 14, 2013 1:47 PM

What you want to know about Twitter.

Rescooped by roberto toppi from visualizing social media
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Social Marketing & Business Trends [INFOGRAPHIC]

Social Marketing & Business Trends [INFOGRAPHIC] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why.


While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five.

Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent).


Via Lauren Moss
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Pedro Barbosa's curator insight, December 29, 2012 6:10 AM

Social Marketing -  how different approches produce different outcomes.

 

How Facebook, Linkedin and twitter are far better then G+, for example.

 

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Rescooped by roberto toppi from Leadership Think Tank
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15 Best Pinterest Boards for Social Media Infographics

15 Best Pinterest Boards for Social Media Infographics | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

If you are looking for even more visual data in your streams and if you are looking for more connections on Pinterest, here are 15 more boards to consider.


Via Dennis T OConnor, Aki Puustinen
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