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Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators

Curate Your Fancy: Social Product Discovery Sites Bet on Passionate Curators | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Robin Good: Pinterest is only the tip of the iceberg. Out there there are literally tens of visual pinning and sharing boards covering styles, topics and tribes of all kinds.

 

One such group of product and object curation tools is the one dedicated to the collection and organization of luxury, fashion, art and design.

 

This article highlights and briefly reviews five of these social product discovery services while analyzing their key differences.

 

The services reviewed include:


-> Fancy

-> Discoveredd

-> StyleSaint

-> Spark Rebel

-> Common Bloggers

 

Very useful. 7/10

Full article: http://fashionablymarketing.me/2012/04/four-social-curation-sites-for-luxury-brands/ ;


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The Explosion of Pinterest and Why You Should Read This Report

The Explosion of Pinterest and Why You Should Read This Report | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)

 

The most important thing in this piece is the report, here's what you'll see:

 

A new Engauge white paper breaks down:

 

**the make-up of the average Pinterest user 

 

**shows that the end result of less reading is more of a focus on content curation than creation.

 

**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.

 

This is what caught my attention - a quote from a user:

 

"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch. 

 

Read full article here: [http://rww.to/yQtDNQ]


Via janlgordon
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Alessio Manca's comment, March 15, 2012 1:12 PM
nice thought "People aren't really reading anymore": sounds people are becoming parasites
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Will Pinterest Lead The Way & Transform the Web in 2012?

Will Pinterest Lead The Way & Transform the Web in 2012? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

 

Excerpt:

 

Social Content Curation As The Next Big Thing

 

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

 

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

 

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

 

Takeaway:

 

2012 Will Be The Year of Curated Sets


**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

 

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

 

Read full article here: [http://bit.ly/lK0ZHi]


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Tom George's comment, January 4, 2012 9:54 PM
Hey Jan,

It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing.
janlgordon's comment, January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time!
maxOz's comment, January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, janlgordon
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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

 

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


Via janlgordon, ABroaderView
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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Curating Information & Making Sense of Data Is a Key Skill for the Future [Research]

Curating Information & Making Sense of Data Is a Key Skill for the Future [Research] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.

 

By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.

 

It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.

 

And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,

to the unique rare fish swimming through it.

 

The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different. 

 

 

Here the skills that information-fishermen of the future will need the most:

 

1) Sense-making:

ability to determine the deeper meaning or significance of what is being expressed

 

2) Social intelligence:

ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions

 

3) Novel and adaptive thinking:

proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based

 

4) Cross-cultural competency:

ability to operate in different cultural settings

 

5) Computational thinking:

ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning

 

6) New media literacy:

ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication

 

7) Transdisciplinarity:

literacy in and ability to understand concepts across multiple disciplines

 

8) Design mindset:

ability to represent and develop tasks and work processes for desired outcomes

 

9) Cognitive load management:

ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques

 

10) Virtual collaboration:

ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team

 

 

Critical to understand the future ahead. 9/10

 

Curated by Robin Good

 

Executive Summary of the Report: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-work-skills-executive-summary.pdf 

 

Download a PDF copy of Future Work Skills 2020: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-skills-2020-research-report.pdf  


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Beth Kanter's comment, December 20, 2011 7:34 PM
Thanks for sharing this from Robin's stream. These skills sets could form the basis of a self-assessment for would-be curators, although they're more conceptual - than practical/tactical. Thanks for sharing and must go rescoop it with a credit you and Robin of course
janlgordon's comment, December 20, 2011 7:56 PM
Beth Kanter
Agreed. It's also one of the articles I told you about....good info to build on:-)
Nevermore Sithole's curator insight, September 4, 2:34 AM

Curating Information and Data Sense-Making Is The Key Skill for the Future [Research]