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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The penetration of Pinterest in social media proves two things:

there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

 

What is Pinterest?

 

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

 

Take a look at this Shareaholic January 2012 referral traffic report.

 

Read more: http://bit.ly/HPeRkH


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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.

 

You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.

 

Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?

 

Well, the truth is that a lot could go wrong.

 

Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.

 

Here’s how to do it…

 

Read more: http://bit.ly/GLVVGS


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7 Ways to Find Great People to Follow on Twitter

7 Ways to Find Great People to Follow on Twitter | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]

 

Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!

 

WeFollow

 

WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.

 

WeFollow is comprehensive and features the most important influencers in major fields of interest...

 

Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/


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Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]

 

In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.

 

Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.

 

Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/


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How Brands Can Manage Facebook Comment Overload

How Brands Can Manage Facebook Comment Overload | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management.

 

Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.

 

Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.

 

Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.

 

Read more: http://mashable.com/2012/01/26/facebook-comment-overload/


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3 Ways to Use YouTube to Drive Traffic to Your Website

3 Ways to Use YouTube to Drive Traffic to Your Website | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Are you wondering how to get people from YouTube to your website?

 

Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how.

 

Why YouTube for Traffic?

 

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again...

 

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

 

First, your content can get found from within YouTube itself.


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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!
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Who Should You Follow on Social Media? Proliphiq Knows The Answer

Who Should You Follow on Social Media? Proliphiq Knows The Answer | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you.

 

Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them.

 

“Who should I follow?” You may have asked yourself this question after logging onto social media websites like Twitter and Facebook, only to be overwhelmed with millions of profile options to follow or subscribe to.

 

Proliphiq helps you find the answer to that question.

 

Proliphiq is a social media discovery tool that helps you find the most credible contributors within the topics that interest you. The search tool filters social media clutter by aggregating profiles that are most relevant to your search topics and finding the best contributors based on personality, level of engagement and credibility.


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How to Make a Tweet This Link | Social Media Sun

How to Make a Tweet This Link | Social Media Sun | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

That could be very interesting to know how do that. [note mg]

 

Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message already filled in. All that is left for them to do is send the tweet! It’s useful in several situations, and isn’t the same as the stock Twitter Re-Tweet button.

 

Twitter is becoming known as the place to get news before it even becomes news. Getting news before everyone else has made it a premiere place to look for content, which by default has made it a premiere place to share content.

 

Read more: http://bit.ly/IXVoyW


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John van den Brink's comment, April 15, 2012 3:59 PM
Thank you Martin!
Martin Gysler's comment, April 16, 2012 4:39 AM
It's my pleasure John, have a great week!
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25 Timeline Ready Apps for Enhancing Your Facebook Page

25 Timeline Ready Apps for Enhancing Your Facebook Page | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.


Before adding any facebook applications to your Timeline (layout) page, there are a few things you should know:

 

NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it
Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
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How To Write Your Social Media Plan in 8 Steps | Social Media Today

How To Write Your Social Media Plan in 8 Steps | Social Media Today | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.

 

For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.

 

Where do you start?

 

Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...

 

Read more: http://bit.ly/GLePK6


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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


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10 tips to get the most out of Pinterest for your business

10 tips to get the most out of Pinterest for your business | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler]

 

Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.

 

Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.

 

Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook. 

 

Read more: http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/


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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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Analyzing The New Twitter Redesign And What It Means For Users

Analyzing The New Twitter Redesign And What It Means For Users | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.

 

With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...


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Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment, December 21, 2011 10:30 AM
Nice article. Good Find Martin.
Martin Gysler's comment, December 21, 2011 10:38 AM
Thanks Shirley :-)
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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


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jeevanand's curator insight, July 3, 2013 3:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.

 

Content Marketing

 

Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years. But 2012 is the year content marketing is hits the social media trends list and the mainstream, because content marketing is now a concept that executives can finally sink their teeth into...


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