Social Media (net...
Follow
Find tag "b2bmarketing"
12.5K views | +0 today
Your new post is loading...
Your new post is loading...
Rescooped by roberto toppi from Curation, Social Business and Beyond
Scoop.it!

Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


Via janlgordon
more...
No comment yet.
Rescooped by roberto toppi from "#Social World, Internet, Gadgets, Computers, CellPhones, Future, Space"
Scoop.it!

Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

 

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


Via janlgordon, ABroaderView
more...
Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
Rescooped by roberto toppi from Curation, Social Business and Beyond
Scoop.it!

The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART]

The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, .

 

My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months).

 

****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch.

 

Having said that...........

 

This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time.

 

**In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing.

 

**Images speak a thousand words if you know how to use them properly.

 

**Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites.

 

**Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are.

 

**Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way.

 

**Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site.

 

**Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site

 

** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly.

 

**It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way

 

Feel free to visit my topic "Pinterest Watch"  a collection of articles from branding, case studies, metrics all in one place.

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read article here: [http://on.mash.to/xNZoVj]


Via janlgordon
more...
No comment yet.