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How To Get More Out of Triberr

How To Get More Out of Triberr | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


Via Martin Gysler, Gerrit Bes
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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Pinterest for Bloggers – Image Based Content Marketing

Pinterest for Bloggers – Image Based Content Marketing | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The penetration of Pinterest in social media proves two things:

there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.


If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.

 

What is Pinterest?

 

Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.

 

Take a look at this Shareaholic January 2012 referral traffic report.

 

Read more: http://bit.ly/HPeRkH


Via Martin Gysler
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Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert

Is Social Media Strategy Required or Redundant | social media strategy | Social Media Consulting - Convince & Convert | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

An "encounter" between Jay Baer and Guy Kawasaki ... really interesting and it gives to reflect on the social media world. [note mg]

 

Is Social media strategy required for all business? Or can you just get started? Jay Baer examines social media strategy and provides a social media ROI lesson.

 

I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way.


Last month, Guy was interviewed (that happens a lot) in Inc. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. (edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing. There’s a tendency to hire a consultant and formulate a plan. Is that the right approach?”) To which he replied:...

 

Read more: http://bit.ly/GT9LCK


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How to Launch a Product on Your Blog (and Sell Out in 12 Hours!)

How to Launch a Product on Your Blog (and Sell Out in 12 Hours!) | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Congratulations, you’ve made it.


You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.

 

You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.

 

Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?

 

Well, the truth is that a lot could go wrong.

 

Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.

 

Here’s how to do it…

 

Read more: http://bit.ly/GLVVGS


Via Martin Gysler
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

 

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

 

What caught my attention:

 

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

 

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

 

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

 

**Have you purchase anything through Facebook? I have not.

 

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

 

The main points here are:

 

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

 

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

 

****Brands are not asking for a sale. 49% never include calls to action in messages

 

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

 

**(Even though we know most people “Like” brands to get access to them) -

 

**65% of the brands only share their own content

 

 

**91% do not use premium social media management tools and rely mostly on  free solutions

 

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

 

**Are you already selling your products on Facebook?

 

**Are you planning to do so?

 

**Or from the consumer side, are you making purchases on social platforms like Facebook?

 

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

 

Read full article here: [http://bit.ly/ya5tFD]


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7 Ways to Find Great People to Follow on Twitter

7 Ways to Find Great People to Follow on Twitter | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]

 

Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!

 

WeFollow

 

WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.

 

WeFollow is comprehensive and features the most important influencers in major fields of interest...

 

Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/


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The Bro’s Guide To Pinterest

The Bro’s Guide To Pinterest | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]

 

Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.

 

Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.


One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.

 

Read more: http://bit.ly/y0J3uK


Via Martin Gysler
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10 tips to get the most out of Pinterest for your business

10 tips to get the most out of Pinterest for your business | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler]

 

Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.

 

Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.

 

Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook. 

 

Read more: http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/


Via Martin Gysler
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Analyzing The New Twitter Redesign And What It Means For Users

Analyzing The New Twitter Redesign And What It Means For Users | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.

 

With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...


Via Martin Gysler
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Shirley Williams (appearoo.com/ShirleyWilliams)'s comment, December 21, 2011 10:30 AM
Nice article. Good Find Martin.
Martin Gysler's comment, December 21, 2011 10:38 AM
Thanks Shirley :-)
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]

 

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”

 

According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.

 

Read more: http://bit.ly/JRgjbp


Via Martin Gysler
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John van den Brink's comment, May 15, 2012 4:56 PM
Thank you Martin!
Martin Gysler's comment, May 15, 2012 7:00 PM
You're welcome John! I'm back... :)
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How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog

How to Create and Grow Your Influence on a Global Social Web | Jeffbullas's Blog | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
We are living in a world where influence is migrating from offline to online.

 

The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.

 

Reputation and influence can now be gained faster and reach further than in any other time in history.

 

One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”

 

To be truly successful you must have the ability and power to influence.

 

Read more: http://bit.ly/IW8qye


Via Martin Gysler
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John van den Brink's comment, April 27, 2012 4:38 PM
Martin, thank you for this one!
Martin Gysler's comment, April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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5 Tips for Moving Social Media Leads Into the Sales Funnel

5 Tips for Moving Social Media Leads Into the Sales Funnel | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Have you been able to turn your fans and followers into active prospects?

 

Are you interested in monetizing the social media channel?

 

Keep reading for five tips to turn fans and followers into a revenue channel.

 

But first…

 

Do Fans Mean Business?


Marketers have made tremendous strides in growing their audiences on social media channels. There have been concerns over whether social media could only be successful in business-to-consumer (B2C) companies, but we’re starting to see great case studies in both business-to-business (B2B) and business-to-consumer (B2C) brands...

 

Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/


Via Martin Gysler
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Namita Patel's comment, March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
Martin Gysler's comment, March 27, 2012 3:01 PM
Thank you Namita, great that you like it :)
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How To Write Your Social Media Plan in 8 Steps | Social Media Today

How To Write Your Social Media Plan in 8 Steps | Social Media Today | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed.

 

For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved.

 

Where do you start?

 

Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success...

 

Read more: http://bit.ly/GLePK6


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52 Questions To Ask When Hiring A Social Media Company

52 Questions To Ask When Hiring A Social Media Company | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg]

 

Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October.

 

Of 2008. I wish I was kidding.

 

It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb.

 

Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/


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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


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Here's A Content Marketing Plan That Delivers Results! [Infographic included]

Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.

 

**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond  topic.

 

Here are a few highlights from the article:

 

He compares selecting and producing content to what he calls "bricks" and "feathers".

 

Bricks are referred to as research reports

 

**are larger content productions such as research reports, events, white papers        .

    video series, mobile apps, etc

 

**have the potential to make a larger splash when executed and promoted correctly.

 

Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

 

**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.

 

The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.

 

Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"

 

Read article and see infographic here: [http://bit.ly/A6NhFb]


Via janlgordon, ABroaderView
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Beth Kanter's comment, February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment, February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment, February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]

 

In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.

 

Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.

 

Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/


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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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11 Guaranteed Ways to Get Others to Retweet Your Content

11 Guaranteed Ways to Get Others to Retweet Your Content | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.

 

And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

 

11 Tips for Getting People to Retweet Your Content...


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Martin Gysler's comment, December 20, 2011 10:43 AM
Thanks Tom, I'm glad that you like it :-). Have you seen the new post I published on Billboards?
Tom George's comment, December 20, 2011 3:12 PM
Hey Martin,

Hey the new post was great and I was happy to share it. Thanks. I have some new updates on the site you might like.
Martin Gysler's comment, December 20, 2011 3:50 PM
Hey Tom, Cool, I'm glad! OK, I'll take a look tomorrow, today it's a bit late 10PM and I have not finish my work from today... Cheers!