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Rescooped by roberto toppi from visualizing social media
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
Greg Mudd's comment, May 19, 4:42 PM
Aside from the impact that social media has on SEO, the fact is, if you develop a good following you can drive traffic to your website which is the end goal of SEO
Ally Greer's curator insight, May 20, 3:02 PM

Here's a great infographic with some key stats on how social sharing can help increase your SEO rankings.


Fun FactWhen you share your content on Scoop.it (or someone else does) it's indexed in search engines as a piece of curated content. 


What does this mean? While links shared on Scoop.it are no-follow links (like any other social network), they have a unique quality - they don't disappear after they're out of the stream. Essentially, your post is indexed as a curated post in addition to the original piece of content being indexed as a page on your site. Plus, you get all of the mentioned benefits of social sharing, like being discovered more easily and proving engagement.

Irvin Banut's comment, May 20, 4:01 PM
Isn't it though? Metaphorically, our website is our store which we want to drive foot traffic into. in the digital space, we need to leave as many breadcrumbs possible for users to find their way to our website.
Rescooped by roberto toppi from Web Marketing per Artigiani e Creativi
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SEO trends: 9 parole e consigli per essere visibili sul web

SEO trends: 9 parole e consigli per essere visibili sul web | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
SEO trends: 9 parole d'ordine del biennio 2012-13 per restare visibili in rete, e qualche utile consiglio per aziende e brand!

 

L’ottimizzazione di pagine e siti web, meglio conosciuta come SEO – Search Enginee Optimization – è la chiave per la visibilità online.

 

Gli utenti che utilizzano quotidianamente i motori di ricerca per trovare quello che serve sono spesso all’oscuro di quello che avviene nell’istante seguente la digitazione delle chiavi di ricerca che inseriscono.

 

E per far apparire i propri contenuti tra i primi posti della SERP marketer e seo specialist cercano di scoprire quali sono le nuove tendenze dei processi di ranking e quali sono le più efficaci tecniche per riuscirci.


Via Maniman Giri
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Rescooped by roberto toppi from An Eye on New Media
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9 Elements of the Perfect Post : @ProBlogger

9 Elements of the Perfect Post : @ProBlogger | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

ProBlogger brought in Ginny Soskey of Shareaholic as a guest blogger.. She talks about how to make the perfect blog (in Google's eyes and in your users' eyes.  The trend I keep hearing lately, is to make them scannable.  We are all busy and most of us scan before deciding if they want to dig in.  Perhaps that is why Seth Godin is so successful.

Ken


Via Ken Morrison
Ken Morrison's comment, September 16, 2012 9:27 AM
HI Paula
Thank you for the rescoop.
Ken
Rescooped by roberto toppi from Total SEO
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Getting Organized: Paid Search, User Intent, and The Search Funnel

Getting Organized: Paid Search, User Intent, and The Search Funnel | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product offerings How to maximize quality score How to categorize queries by user intent (informational, navigational, transactional)...

Via Guglielmo Cornelli
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Rescooped by roberto toppi from Social Media Buzz
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Social Media Statistics of the Day | Internet Marketing Blog

Social Media Statistics of the Day | Internet Marketing Blog | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to...

Via Efraim Silver
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Rescooped by roberto toppi from Social Marketing Revolution
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Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
gdecugis's comment, January 17, 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
Jenifer Rak's curator insight, February 10, 1:52 PM

Social media optimization becoming the new SEO?

The Right Image's curator insight, February 11, 12:11 PM

Well said that scooper!

Scooped by roberto toppi
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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
Rescooped by roberto toppi from Social Media Bites!
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8 Ways to Track YouTube Video Performance | Social Media Examiner

8 Ways to Track YouTube Video Performance | Social Media Examiner | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
YouTube video strategy: How to use YouTube Insights to learn how to increase the reach of your videos and get more out of your video marketing.

Via David Blundell
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Rescooped by roberto toppi from SOCIAL MEDIA, what we think about!
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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


Via Martin Gysler
Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin