Getting Organized: Paid Search, User Intent, and The Search Funnel | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product offerings How to maximize quality score How to categorize queries by user intent (informational, navigational, transactional)...

Via Guglielmo Cornelli