Akamai pubblica il Rapporto sullo Stato di Internet relativo al secondo trimestre del 2012. L’Italia entra nella top 10 dei Paesi origine del maggior numero di attacchi informatici.
Via Francesco Russo
|Current selected tag: 2012. Clear.|
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Are you wondering how your peers are using social media? Wondering if you should focus on Google+ or Pinterest?
Marty Smith: How are marketers using social media? More and more as it turns out. The Social Media Examiner just released its yearly state of social media marketing report with these findings:
Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.
Full report download: http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf
Via Martin (Marty) Smith, Robin Good
Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.
Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists.
But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.
The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.
On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).
****** No one I trust more to determine the best list of new STUFF (tools) than Robin. Marty
Via Robin Good, Nikola Pohlupkov, Martin (Marty) Smith