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Imagine one fine day Facebook or Twitter suspends your account. You apply for reactivation and then wait until the account is restored, but there is a good chance of your account never seeing the light of the day leaving you with no option but to open a fresh account and start all over again.
Social media plays a dominant role in our lives and it is estimated that 22 percent of all time online, or one in every four and half minutes is spent on a social network. Shutting down a Twitter or a Facebook account literally erases one’s online identity along with the data has been shared with friends over the years...
Via Martin Gysler
Find out how to make your professional online community more "fun" for your customers or members.
Though B2B online customer and member communities are explicitly geared toward stripping away extraneous elements, there are things you can do so that your online community is not so dry.
1.Use a Likebox
2.Promote Your Page in Emails
3.Promote your Page Stories in Emails
4.Post Diverse Content Types
5.Allow Facebook Users to Post Diverse Content
6.Revisit Past Conversations
7.Think Like a Person
9.Work With Your Social Fundraisers
10 .Concentrate on Core Fans
11. Detonate Like and Comment Bombs
12. Conduct a Wall Chat
13. Hold Post-event Q&A
14. Use Facebook Ads
15. Use your Cell Phone
16. Post Diverse Topics
17. Get Some Insight
Here is a list of some of top social media and web presence optimization tips from this year based on Business 2 Community most popular posts:
1. Engage Social Fans & Followers by Asking Questions.
3. Fuel Your Web Presence with Quality Content.
4. Optimize Content for Local Keywords to Drive
Local Search Discovery.
5. Use Google Plus to Promote Your Business Online.
6. Claim and Optimize Your Google Place Page.
Via Antonino Militello
The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.
With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...
Via Martin Gysler
As 2011 draws to a close, Google is taking a look back at how businesses altered their investments in online advertising.
Given the size of its business — Google is the leader in both the U.S. search and mobile advertising markets, and somewhere between first and third in display — Google’s online advertising figures stand as a decent benchmark for trends in the industry.
After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels.
And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.
11 Tips for Getting People to Retweet Your Content...
Via Martin Gysler
Robin Good: The Institute for the Future and the University of Phoenix have teamed up to produce, this past spring, an interesting report entitled Future Work Skills 2020.
By looking at the set of emerging skills that this research identifies as vital for future workers, I can't avoid but recognize the very skillset needed by any professional curator or newsmaster.
It should only come as a limited surprise to realize that in an information economy, the most valuable skills are those that can harness that primary resource, "information", in new, and immediately useful ways.
And being the nature of information like water, which can adapt and flow depending on context, the task of the curator is one of seeing beyond the water,
to the unique rare fish swimming through it.
The curator's key talent being the one of recognizing that depending on who you are fishing for, the kind of fish you and other curators could see within the same water pool, may be very different.
Here the skills that information-fishermen of the future will need the most:
ability to determine the deeper meaning or significance of what is being expressed
2) Social intelligence:
ability to connect to others in a deep and direct way, to sense and stimulate reactions and desired interactions
3) Novel and adaptive thinking:
proficiency at thinking and coming up with solutions and responses beyond that which is rote or rule-based
4) Cross-cultural competency:
ability to operate in different cultural settings
5) Computational thinking:
ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning
6) New media literacy:
ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communication
literacy in and ability to understand concepts across multiple disciplines
8) Design mindset:
ability to represent and develop tasks and work processes for desired outcomes
9) Cognitive load management:
ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques
10) Virtual collaboration:
ability to work productively, drive engagement, and demonstrate presence as a member of a virtual team
Critical to understand the future ahead. 9/10
Curated by Robin Good
Download a PDF copy of Future Work Skills 2020: https://docs.google.com/viewer?url=http%3A%2F%2Fapolloresearchinstitute.com%2Fsites%2Fdefault%2Ffiles%2Ffuture-skills-2020-research-report.pdf
Via Robin Good, janlgordon
Mashable is thrilled to announce the winners of the 2011 Mashable Awards...
The winners of the 2011 Mashable Awards:
Best Social Network: Facebook