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Presentato nel 2010, il “social network delle ispirazioni” ha vissuto in questi ultimi mesi una crescita di accessi semplicemente vertiginosa, in grado di portarlo fianco a fianco di colossi ben più noti come Google Plus, LinkedIn e Youtube in quanto a traffico generato come sito referente.
Via Mauro Migli
By Leslie Bradshaw
From Moses’ clay tablets, to the Old Spice Guy, to Fred Wilson’s blog, influencers have been influencin’ since the dawn of time.
Contrary to popular belief, you can’t just wake up one day and decide to create an Internet meme. Something doesn’t go viral until it has been thoroughly embraced and shared by the masses. And how does it get to that point? People who have unique insight and respect from their peers influence other people. And, therefore, play an important role in helping the content, meme, or idea along. The word that we use to describe these kinds of people is “influencer” (I also have friends and strategists who prefer “tastemaker” — but only the hip ones. Influencer is pretty industry standard).
Malcolm Gladwell wrote in The Tipping Point that, “A very small number of people are connected to everyone else in a few steps — the rest of us are linked to the world through those special few.” One of my favorite thinkers in the space and another DC powerhouse Geoff Livingston discusses Gladwell’s theory and several others in his book Welcome to the Fifth Estate — including an entire section on the “History of Influencer Theory” on the social web.
As with the Big Bang and the extinction of dinosaurs, there’s not just one theory about influencers, there are several. Livingston breaks it down like this:
To visualize how these theories all come together in the social web, Livingston partnered with JESS3 to create The State of Influencer Theory Infographic.
Here’s the result of our first brainstorming session:
The internet is a wonderful thing but let’s faces it, we have become more and more dependent on the ability to stay connected to our friends, our job or anything that we care to be involved in.
Today’s world practically forces us to stay in front of a computer all day long, but have you ever wondered how you spent your time and money online?
Or even more importantly, how will you do it in 2012?
This Infographic includes interesting and fun internet usage predictions for 2012, including varied aspects such as online gaming, shopping, mobile usage and video streaming.
If you’re an internet junkie just like us, you’ll probably relate to most of the information we share, if you’re not, then you’ll probably be surprised with the unbelievable numbers contained by this Infographic.
This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ]
Robin Good: OnSwipe is a great service that allows anyone to easily generate an iPad-compatible version of their blog, that is beautifully designed and extremely easy to access and navigate.
OnSwipe provides a free online dashboard in which, after you have registere yourself, you can set up any number of content sections based on RSS feeds or other content channels you have access to.
To get an idea of the final results looks like check also this other video clip:
Try it out now on any site. I have tested it and it does work flawlessly.
Try it out here: http://onswipe.com
Via Robin Good
You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler]
Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.
Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.
Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook.
Via Martin Gysler
Facebook is set to launch Timeline for Brand Pages imminently, two sources tell us, with a possible official announcement on Feb. 29, one source says, when the social network holds its invitation only Facebook Marketing Conference.
Facebook is already in the process of forcing Timeline on its individual users globally over the next few weeks.
Via The New Company
Nuovo e interessante studio di ContactLab ‘Email Marketing Consumer Report’ in cui si evidenzia come gli utenti italiani mostrino un’attenzione particolare ai social network, condividendo, più dei vicini europei, gli argomenti più interessanti,...
Via Pasquale Gangemi
Facebook IPO is expected to increase due great demand for a piece of the social networking giant. Here's an interesting summary of Facebook IPO predictions.
On Wednesday, 1st February 2012, Facebook filed for its Initial Public Offering with the intention to raise around $5 billion.
This is expected to increase due great demand for a piece of the social networking giant.
This IPO is considered the largest out of Silicon Valley, topping Google’s $2 billion IPO in 2004.
Here’s an Infographic [prior to the IPO] I find interesting:
Source & Embed: AccountingDegreeOnline
Ultimamente tutte le aziende di qualsiasi dimensione hanno capito che se vogliono sopravvivere devono curare la loro presenza sui Social Media.
Se milioni di persone ogni giorno trascorrono tanto tempo sui Social Network è ovviamente importante per qualsiasi azienda essere presente sul web e sfruttare al meglio le opportunità di marketing che questo nuovo social media offre.
Il problema è che molte aziende non hanno idea di come utilizzare i social media per il marketing e allo stesso tempo le tradizionali strategie di marketing offline sembrano diventare sempre meno efficace.
Il mercato presenta infatti un enorme domanda, di professionisti capaci di curare i profili sociali delle aziende stesse sui tutti i maggiori Social Network ( http://goo.gl/sRWpf )
Let 's Get Social ( http://goo.gl/7BnRj ) è un programma di formazione completo che punta a creare dei Social Media Manager di successo. (in inglese)
All'interno di questo programma ci sono sei moduli video di base dove l'esperto di social media, "Kate" spiega il modo per riuscire a costruire un business redditizio in 18 mesi di lavoro part-time per lo più dal telefono cellulare.
In questo articolo (in Inglese) Lars, di TripWire, ci spiega come è strutturato e come funziona questo nuovo servizio web. http://goo.gl/73xxk
Via Nomadi Digitali
Top 20 Twitter client being used in 2012, including introductions to HootSuite, TweetDeck, SocialOomph, MarketMeSuite, and SocialSprout. Find new app for tweeting!
I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups in my Social Media Strategies for Business LinkedIn Group to find out what others use. I asked my 2,500 group members: What Twitter client do you use for business? Statistically speaking, the results can not represent the entire user base for those who tweet, and I only gave the poll readers a choice between 5 popular clients: Twitter.com, HootSuite, TweetDeck, CoTweet, and SproutSocial. The leading client in the poll as I write this blog? SproutSocial.
When you analyze these top clients and realize how many are for mobile, iOS, automation or are or will be discontinued, it is safe to say that the top Twitter clients in 2012 for any business to consider come down to:HootSuite Twitter.com TweetDeck SocialOomph Echofon MarketMeSuite SproutSocial
For any business that tweets, however, they are undoubtedly using Facebook and are looking for a cross platform social media dashboard. Those 5 clients in bold above are what you should be investigating if you are looking for a new client to use in 2012.
Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management.
Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.
Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.
Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.
Via Martin Gysler
As social media continues to grow one question keeps popping up and that is should employees be allowed to use it in the work place.
A new set of stats show that two out of every three people agree that social media should be banned in the workplace.
The survey was carried out by a recruitment site and it gives a great insight into how people use social networks while at work.
What the study really shows is that social networks are mostly blocked in the workplace with the vast majority of people having no access to them.
The mind set from employers seems to be that allowing any access will decrease productivity.
There are some interesting stats here though and I have to say I’m surprised at just how much clamping down happens out there from employers.
Via maxOz, Efraim Silver