I numeri d'altronde sono dalla parte di LinkedIn: questo social network conta infatti oltre 2 milioni di imprese nella sua rete - che rappresentano tutti i settori, dimensioni aziendali e aree geografiche – e molti di questi hanno già iniziato a...
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By Amy-Mae Elliott - http://bit.ly/xcbcCZ
We have previously highlighted some really striking animated Google+ profile pages. Now we're showing you how you can make your own animated profile with a simple online tool.
Hop into our gallery for a step-by-step guide to getting your Google+ profile moving: http://on.mash.to/zRHfP2
Via Steven Healey
This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, .
My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months).
****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch.
Having said that...........
This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time.
**In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing.
**Images speak a thousand words if you know how to use them properly.
**Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites.
**Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are.
**Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way.
**Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site.
**Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site
** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly.
**It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way
Feel free to visit my topic "Pinterest Watch" a collection of articles from branding, case studies, metrics all in one place.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article here: [http://on.mash.to/xNZoVj]
The Most Popular Big Data Sources Here is an attractive infographic created by Jaspersoft illustrating a few of the most popular Big Data...
Full graphic view here: http://www.cloudtweaks.com/2012/02/cloud-infographic-the-most-popular-big-data-sources/
Via Jonha Richman
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers .
video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb]
Via janlgordon, ABroaderView
When it comes to managing their social media profiles, women, on average, behave more like mature, responsible adults while men act like impulsive adolescents.
Are we really surprised? Yet, only 10-15% of women are in positions of power and decision making in large social networks. Something wrong with that picture don't you think?
Via Rita Niland, Level343
Posted by Michael Sebastian for PR Daily.
This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.
What caught my attention:
**465 million accounts and growing on Twitter
**175 million tweets a day
**How do you decide who to follow?
*suggested by friends - **Build your community, along with great content
*suggested by Twitter
While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while the social brands sit patting themselves on the back for their innovation, the really smart brands are busy building engaged communities from inside out. These wise businesses are starting to understand that they need to operationalize their social media functions internally. Realizing that if they want to become social businesses, these brands have decided they need to start tearing down silos and engaging employees.
Via Maddie Grant, Hessie Jones
It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]
Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!
WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.
WeFollow is comprehensive and features the most important influencers in major fields of interest...
Via Martin Gysler
By Phil Mershon - http://bit.ly/yRH2aC
Are you being asked to prove the value of social media for your business?
Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?
You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.
But these same managers indicate that measuring the returns is one of their top two challenges for 2012.
See how your experience compares to others in the industry: http://bit.ly/yS4N7N
Via maxOz, Gerrit Bes, Rami Kantari
With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+.
Via Jonha Richman, ABroaderView
Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg]
Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand.
Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.
Read more: http://bit.ly/y0J3uK
Via Martin Gysler
Robin Good: If you are looking for ways to let your scoop.it content to reach more people and to get discovered by those who are not yet aware of you, the new Pinterest integration in Scoop.it should certainly be a welcome addition.
With this new addition, not only you can share your curated stories inside your Scoop.it newsradar with your Facebook, Twitter, Linkedin, Tumblr and Wordpress friends, but you can also "pin" selected ones to create alternative "collections" on Pinterest.
Via Robin Good, Gust MEES
By Vincenzo Cosenza - http://bit.ly/zXvacb
Today LinkedIn, the most popular professional social network, has reached the mark of 150 million members worldwide, according to its own advertising tool - http://linkd.in/w9okdB
It’s growth rate is slowly increasing: on March 2011 users were 100 million.
60% of users are outside United States.
Top countries are: U.S.A., India, U.K.,Brazil, Canada. Among European countries the most active are: The Netherlands, France, Italy, Spain.
Females are growing but 58% of members are still Male.
36% of users are between 25-34 years old while 35% are 35-54 years old.
The most represented industries are hi-tech (14%), finance (12%) and manufacturing (10%). Top jobs are entrepreneurship (12%), sales (11%), operations (10%).
Download Infographic here: http://bit.ly/zExrzS