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The Most Effective Tools To Enrich Reader Engagement On Your Site

The Most Effective Tools To Enrich Reader Engagement On Your Site | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

What do we mean when talking about reader engagement? Well, in terms of blogging the first things that come to mind are comments, sharing, questions, conversion rates. To sum up we could compare reader engagement with building a community. A community where readers care about each other, where action doesn’t stop after reading the final paragraph and where exciting discussions are born. Unfortunately, good content and neat design aren’t the only factors which affect reader engagement. You need to learn to focus readers attention and start a conversation. Developing an engagement is a win-win situation. Your visitors will want to explore more and join the conversation but you, as the publisher, will be looking at higher conversion rates.

 

Gamification is a whole branch in reader engagement which brings together game mechanics and marketing to create engagement and solve problems. What do we understand with game mechanics from a web standpoint? Well, that doesn’t necessarily has to be the traditional online games as we are used to seeing them...


Via Martin Gysler
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jeevanand's curator insight, July 3, 2013 12:17 PM

Does outbrain really increase reader engagement? In most of the sites i hv seen Outbrain (taboolaa and similar others), they show quite unrelated and random stuff!

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The New, New Twitter and What It Means to You and Your Business

The New, New Twitter and What It Means to You and Your Business | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is important to you and your business.


Twitter has undergone nothing short of a complete redesign…again. The new experience offers a much needed simplification. After all, almost six years following its debut, one of the most common searches for “how do you use…” on Google, is still…Twitter. With over 200 million Tweets soaring across Twitter everyday, the service is now aspiring to become something your father or mother or even your “sister” can easily understand and use...


Via Martin Gysler
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10 Ways to Get More ReTweets

10 Ways to Get More ReTweets | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Do you want more Twitter traffic? Well who doesn’t. One of the best ways to get more Twitter traffic is to get more retweets… but you already know that.

 

But do you know how to get more retweets? Other than the basic things like write great content or add Twitter buttons to your website there has to be advanced ways to get more retweets, right?

 

Well there is! Here are 10 ways to get more retweets:...


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ThinkUp 1.0: Reclaim your tweets and Facebook posts

ThinkUp 1.0: Reclaim your tweets and Facebook posts | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Expert Labs has released version 1.0 of ThinkUp, a program that lets people archive, search, and analyze their activity on Twitter, Facebook, and Google+.

And if you ask me, this is a big deal.

 

ThinkUp, the free, open-source brainchild of programmer and Lifehacker founder Gina Trapani, keeps track of what you've done online. It extracts the data from the walled gardens that house more and more of people's digital lives then replants it in your own garden.


The app isn't simple to install, unfortunately. You need some server administration skills so you can host ThinkUp on your own Web server or run it on an instance of Amazon's EC2 cloud-computing service. (More on that point later.)...


Via Martin Gysler, Robin Good
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Martin Gysler's comment, November 18, 2011 10:32 AM
Thanks for the share :)
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Five Social Media Trends for 2012

Five Social Media Trends for 2012 | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.

 

Content Marketing

 

Content curation was so last year. In 2012 we’re going broader; we’ll be talking about a marketing discipline called “Content Marketing.” It’s actually not all that new; in fact, some social media pundits have been talking about it for years. But 2012 is the year content marketing is hits the social media trends list and the mainstream, because content marketing is now a concept that executives can finally sink their teeth into...


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Rescooped by roberto toppi from SOCIAL NETWORKING skills
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How to Network Successfully

How to Network Successfully | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Networking is a huge component of being a successful entrepreneur. When you’re working alone or you’re a small business owner, you don’t get to enjoy working with a lot of colleagues. You have to put yourself out there in order to find more people to work with and work for. You may have previously turned down networking events such as conferences, happy hours, and trade shows, but you’re missing out on valuable contacts. Maybe you’re afraid you’ll fail, but networking is a lot easier than you may think. Here are a few tips on networking successfully:

 

Don’t Try to Go to Everything

One of the best things to keep in mind when you’re networking is not to stretch yourself too thin. There’s literally an event going on everyday, and you simply don’t need to go to them all...


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What Not to Share on Twitter or LinkedIn

What Not to Share on Twitter or LinkedIn | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

I really want to tell you about my lingerie ... but I'm not going to.

 

It's true that I've found a certain line of women's underwear that I'm so excited about that, at times, I'm inclined to want to tweet and Facebook about them. But clearly, I don't—because I impose upon myself the common sense "10 second rule."

 

As a business owner as well as an individual who values some boundaries on her privacy, I take 10 seconds to ask myself, Do I really want the whole world to know this about me? Because in all the haste to seem social media savvy, I've seen a lot of smart people do, say and post a lot of things they may come to regret later...


Via Martin Gysler
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12 Most Twitterific Reasons to Participate in Tweet Chats

12 Most Twitterific Reasons to Participate in Tweet Chats | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Keeping up with every new social media tool is like trying to catch the wind. Impossible. It reminds me of my old expense account days in the 80’s, when I was single, and we made sport of finding and trying the hottest new restaurant. That was easy compared with the onslaught of new tech hitting us so often, so much, and so without parallel in human history.

 

What to do? Well, we all must make choices. For the longest time, I resisted Twitter. Now I can’t live without it. I also resisted going Mac. I even resisted an iPhone. Now, I’m Apple all the way.


Via Martin Gysler
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Who Should You Follow on Social Media? Proliphiq Knows The Answer

Who Should You Follow on Social Media? Proliphiq Knows The Answer | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Quick Pitch: Proliphiq filters social media clutter and focuses on what’s important to you.

 

Genius Idea: Social media search tool that lets people see who is credible in the areas that interest them.

 

“Who should I follow?” You may have asked yourself this question after logging onto social media websites like Twitter and Facebook, only to be overwhelmed with millions of profile options to follow or subscribe to.

 

Proliphiq helps you find the answer to that question.

 

Proliphiq is a social media discovery tool that helps you find the most credible contributors within the topics that interest you. The search tool filters social media clutter by aggregating profiles that are most relevant to your search topics and finding the best contributors based on personality, level of engagement and credibility.


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Social Media Analytics: Three lessons for success

Social Media Analytics: Three lessons for success | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways:

 

1. Differentiate, but be consistent

Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns. There are three key dimensions as shown on the chart above...


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