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Rescooped by roberto toppi from visualizing social media onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.
You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach.
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This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
Excerpt:
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ] Via janlgordon Delete the scoop?
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SoLoMo Trend
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com
Good infographic on SoLoMo and the rise of mobile!
"Today’s sophisticated consumers are using mobile devices more than ever and they’re using them to access social media and business web/ecommerce sites. People are constantly on their smartphones and tablets looking for things to do or to buy. In order to attract and keep this audience, your brand needs an integrated approach to SoLoMo.
You need to get social, think local, and spend on mobile. Check out this infographic which helps show the importance of a SoLoMo approach".
Small Business Field Guide to SoLoMo (Infographic) via @MYDstudio http://sco.lt/...