Breve introduzione alla Social Seo per cercare di capire cosa cambierà nella Serp di Google La Google Social Search (o Social Seo) è un concetto relativamente recente a cui dovremo abiutuarci...
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Un osservatore curioso di questi fenomeni
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roberto toppi
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Rescooped by roberto toppi from Analizzare la Concorrenza Online onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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Via Francesco Campa
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In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator: - Be knowledgeable and well read on your subject matter of choice;
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media? 1) Building business models that incorporate curation;
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg Via Giuseppe Mauriello, janlgordon Delete the scoop?
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I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......
Excerpt:
Social Content Curation As The Next Big Thing
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -
**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......
Takeaway:
2012 Will Be The Year of Curated Sets
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond
Read full article here: [http://bit.ly/lK0ZHi] Via janlgordon 
Tom George's comment,
January 4, 2012 9:54 PM
Hey Jan,
It most definitely is. I thank you as well and I look forward to a great year of curating, learning and growing. 
janlgordon's comment,
January 4, 2012 10:25 PM
Internet Billboards
Absolutely Tom, it's going to be an exciting time! 
maxOz's comment,
January 19, 2012 9:58 PM
Jan, I have sent this scoop [error] didn't realize you had it xxx
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![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it](http://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy.
**Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic.
Here are a few highlights from the article:
He compares selecting and producing content to what he calls "bricks" and "feathers".
Bricks are referred to as research reports
**are larger content productions such as research reports, events, white papers . video series, mobile apps, etc
**have the potential to make a larger splash when executed and promoted correctly.
Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.
**Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience.
The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it.
Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond"
Read article and see infographic here: [http://bit.ly/A6NhFb] Via janlgordon, ABroaderView 
Beth Kanter's comment,
February 26, 2012 12:26 PM
I like this analogy/metaphor. It is easy and quick to make feathers from your bricks, but the bricks take time. Can a curated collection of feathers be made into a brick? :-)
janlgordon's comment,
February 26, 2012 1:10 PM
Beth Kanter
I'm glad you liked the article! I love your question, I do think a curated collection of feathers around a particular theme can be turned into a brick. What comes to mind, if you're distilling the comments from the posts (feathers) it's possible that this could evolve into a (brick) research reports, white papers, the possibilities are endless:-)
Beth Kanter's comment,
February 26, 2012 1:23 PM
What comes to mind is that a smashed brick is a lot of feathers .. and that you can lead them back to the brick ... for example, I work with some advocacy folks who have these huge bricks called policy papers. They could tweet key points w/links back to the papers on Twitter. Have them cued up for a month in advance .. as you say the techniques are endless .. What I found most helpful was the objectives and metrics ..
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con la crescita vertigionosa dei social network e del loro utilizzo, è fondamentale porre la giusta attenzione sulla Social Seo, ossia sull'importanza del ruolo che gioca la tua presenta sui social network.
...Non solo la tua presenza, ma anche quella dei tuoi concorrenti!
I tuoi concorrenti:
- stanno attuando una strategia "social"?
- Stanno condividendo dei contenuti di valore attraverso i social
network?
- Hanno una presenza consolidata o ne stanno costruendo una?
In particolar modo, è fondamentale:
- avere un piano editoriale che possa creare seguito;
- condividere articoli interessanti e utili a chi li legge (tuoi o di altri persone);
- realizzare prodotti in formato digitale (video, report, e-book, presentazioni, etc.);
- utilizzare il proprio "Brand" negli articoli, in modo da associarlo alle parole-chiavi presenti in tali articoli;
- sfruttare i fattori social cosiddetti "Onsite" e "Offsite" come ad esempio i bottoni di condivisione (tweet, mi piace, segnala, seguimi su Twitter, LinkedIn, etc.) per quanto riguarda i fattori "Onsite, mentre Pagina Facebook e account su Twitter/LinkedIn/Pinterest, etc. per quanto riguarda i fattori "Offsite".
Inoltre, è importante considerare la seguente domanda: "quali sono i Social più influenti lato Seo"?
La risposta è Google Plus e, come cita l'articolo originale, "questo strumento è particolarmente influente in riferimento alla Google Authorship che premia (o andrà a premiare) quegli autori che sono riusciti a creare engagement (...)
Gli altri Social sono senza dubbio, Twitter, Facebook, LinkedIN (e gruppi associati al proprio settori di appartenenza) e per ultimo
Pinterest".
Francesco Campa: personalmente credo che creare o condividere contenuti di valore attraverso i social network possa agevolare lo sviluppo del tuo business...
...fermo restando che la SEO è una sola, indipendentemente dai social network, ed è utile ai fini dell'ottimizzazione per i motori di ricerca per farti trovare dalle persone della tua nicchia nel momento in cui queste cercano una risposta ad una loro esigenza.
Ecco che in questo caso i social network fanno da cassa di risonanza per diffondere il tuo messaggio e agevolarne il reperimento da parte di coloro che sono alla ricerca di quelle informazioni.
Trovi l'articolo originale qui di seguito: http://bit.ly/YkEaFj
Se desideri leggere un parere diverso sulla Social Seo, ti invito a
leggere questo articolo: http://bit.ly/Wi6Ksq
Photo credit: http://www.flickr.com/photos/gavinjllewellyn/6235070321/
"Tra i principali artefici di questa rivoluzione ci sono sicuramente i Social Network, uno fra tutti Google+ che influisce ed influirà sempre di più nella SERP.
Come sostiene Jordan Kasteler di Search Engine Watch “a site can jump from #30 to #3 in the SERPs just because someone in your Google+ circles shared the link” oppure “getting an RT from The Huffington Post can jump your blog post from #8 to #1”."