Breve introduzione alla Social Seo per cercare di capire cosa cambierà nella Serp di Google La Google Social Search (o Social Seo) è un concetto relativamente recente a cui dovremo abiutuarci...
Via Francesco Campa
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Rescooped by roberto toppi from Analizzare la Concorrenza Online onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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Via Francesco Campa
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We are living in a world where influence is migrating from offline to online.
The ability to influence is also moving from local to global. Its reach is also transitioning to mobile devices.
Reputation and influence can now be gained faster and reach further than in any other time in history.
One definition of Influence is “the capacity to have an effect on the character, development or behavior of someone or something”
To be truly successful you must have the ability and power to influence.
Read more: http://bit.ly/IW8qye Via Martin Gysler 
Martin Gysler's comment,
April 27, 2012 4:52 PM
You're welcome John. Indeed, Jeff Bullas blog is full with very interesting stuff.
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The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]
In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.
Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.
Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/ Via Martin Gysler Delete the scoop?
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The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis.
With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone... Via Martin Gysler 
Shirley Williams (XeeMe.com/ShirleyWilliams)'s comment,
December 21, 2011 10:30 AM
Nice article. Good Find Martin.
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Posted by Michael Sebastian for PR Daily.
This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter.
What caught my attention:
**465 million accounts and growing on Twitter
**175 million tweets a day
**How do you decide who to follow? *Online search
*suggested by friends - **Build your community, along with great content
*suggested by Twitter
*promotion Via janlgordon Delete the scoop?
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A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]
I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies. If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.Let's get started!
Read more: http://mz.cm/xHy0p6 Via Martin Gysler 
Ken Morrison's comment,
January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing. I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles. 
Renato Xavier - www.renatoxavier.com's comment,
January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment,
January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use! Cheers! Martin Delete the scoop?
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con la crescita vertigionosa dei social network e del loro utilizzo, è fondamentale porre la giusta attenzione sulla Social Seo, ossia sull'importanza del ruolo che gioca la tua presenta sui social network.
...Non solo la tua presenza, ma anche quella dei tuoi concorrenti!
I tuoi concorrenti:
- stanno attuando una strategia "social"?
- Stanno condividendo dei contenuti di valore attraverso i social
network?
- Hanno una presenza consolidata o ne stanno costruendo una?
In particolar modo, è fondamentale:
- avere un piano editoriale che possa creare seguito;
- condividere articoli interessanti e utili a chi li legge (tuoi o di altri persone);
- realizzare prodotti in formato digitale (video, report, e-book, presentazioni, etc.);
- utilizzare il proprio "Brand" negli articoli, in modo da associarlo alle parole-chiavi presenti in tali articoli;
- sfruttare i fattori social cosiddetti "Onsite" e "Offsite" come ad esempio i bottoni di condivisione (tweet, mi piace, segnala, seguimi su Twitter, LinkedIn, etc.) per quanto riguarda i fattori "Onsite, mentre Pagina Facebook e account su Twitter/LinkedIn/Pinterest, etc. per quanto riguarda i fattori "Offsite".
Inoltre, è importante considerare la seguente domanda: "quali sono i Social più influenti lato Seo"?
La risposta è Google Plus e, come cita l'articolo originale, "questo strumento è particolarmente influente in riferimento alla Google Authorship che premia (o andrà a premiare) quegli autori che sono riusciti a creare engagement (...)
Gli altri Social sono senza dubbio, Twitter, Facebook, LinkedIN (e gruppi associati al proprio settori di appartenenza) e per ultimo
Pinterest".
Francesco Campa: personalmente credo che creare o condividere contenuti di valore attraverso i social network possa agevolare lo sviluppo del tuo business...
...fermo restando che la SEO è una sola, indipendentemente dai social network, ed è utile ai fini dell'ottimizzazione per i motori di ricerca per farti trovare dalle persone della tua nicchia nel momento in cui queste cercano una risposta ad una loro esigenza.
Ecco che in questo caso i social network fanno da cassa di risonanza per diffondere il tuo messaggio e agevolarne il reperimento da parte di coloro che sono alla ricerca di quelle informazioni.
Trovi l'articolo originale qui di seguito: http://bit.ly/YkEaFj
Se desideri leggere un parere diverso sulla Social Seo, ti invito a
leggere questo articolo: http://bit.ly/Wi6Ksq
Photo credit: http://www.flickr.com/photos/gavinjllewellyn/6235070321/
"Tra i principali artefici di questa rivoluzione ci sono sicuramente i Social Network, uno fra tutti Google+ che influisce ed influirà sempre di più nella SERP.
Come sostiene Jordan Kasteler di Search Engine Watch “a site can jump from #30 to #3 in the SERPs just because someone in your Google+ circles shared the link” oppure “getting an RT from The Huffington Post can jump your blog post from #8 to #1”."