In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.
Here are some highlights from this article:
*** Content surplus as a bankable trend:
In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.
Steve’s top tips for being a quality curator:
- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.
***People want to connect with the human element of a brand and those that work for the organisation.
***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.
***Steve’s top three emerging trends for media?
1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.
Read full article http://j.mp/H17F45
Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism.
If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg
Via
Giuseppe Mauriello,
janlgordon
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Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com
Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.
"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.
2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...