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Rescooped by roberto toppi from MarketingHits onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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The AWeber research was conducted during November and December of 2012, via an interstitial greeting AWeber customers received when logging into the company’s system. Visitors were invited to participate in the research, and 3,159 completed the survey. The methodology included randomized multiple choice options presented to respondents.
Here is an infographic summarizing the results of the survey:
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![Social Marketing & Business Trends [INFOGRAPHIC] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it](http://img.scoop.it/Nn1GJ3QGFUtuvNb42PyFezl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Business-to-business social media marketing has always been a harder nut to crack than its business to consumer counterpart. A new study suggests that a refusal to embrace new social channels might be one reason why. While more B2B marketers are using social media sites than ever before, Facebook (83 percent), Twitter (80 percent) and LinkedIn (80 percent) are far and away the platforms of choice for the majority of brands, with YouTube (61 percent) and Google+ (39 percent) rounding out the top five. Pinterest is used by just one in four B2B marketers (26 percent), and Instagram less than one in ten (7 percent). Via Lauren Moss 
Pedro Barbosa's curator insight,
December 29, 2012 6:10 AM
Social Marketing - how different approches produce different outcomes.
How Facebook, Linkedin and twitter are far better then G+, for example.
Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com Delete the scoop?
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