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May 18
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Nov 11, 2011
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Rescooped by roberto toppi from Web Marketing per Artigiani e Creativi onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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![The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it](http://img.scoop.it/SG32BekP3ZgrNZaIqs4mOTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.
Here are some highlights:
**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone
**200+ million (1/3 of all users) access Facebook from a mobile device
**91% of all mobile internet use is “social” related.
Via janlgordon Delete the scoop?
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This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
Excerpt:
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ] Via janlgordon Delete the scoop?
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In termini di audience, 800 milioni di utenti unici visitano YouTube ogni mese. Ogni giorno vengono visualizzati oltre 4 miliardi di video e ogni mese vengono guardati oltre 3 miliardi di ore di video.
Difficile che un emittente televisiva possa vantare certe performance, no?
Se state pensando di esportare il vostro business all’estero ed aprirvi all’internazionalizzazione, anche in questo caso i numeri sono da capogiro, YouTube è infatti localizzato in 39 Paesi ed è disponibile in 54 lingue.
Non sarebbe male esportare in 39 Paesi. Anche su Mobile YouTube presenta numeri interessanti, registrando oltre 600 milioni di visualizzazioni al giorno. E’inoltre il secondo motore di ricerca al mondo, secondo solo “a se stesso” ovvero a Google. Ma è anche un social network interattivo.
Infatti, 100 milioni di persone eseguono attività di interazione su YouTube: più del 50% dei video su YouTube è stato votato o include commenti della community.
Milioni di video vengono aggiunti ogni giorno ai preferiti. Ogni giorno su Facebook vengono guardati 500 anni di video di YouTube e ogni minuto su Twitter vengono condivisi oltre 700 video di YouTube.
Un tweet condiviso genera in media 6 nuove sessioni su youtube.com.