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Rescooped by roberto toppi from digital marketing strategy onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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My friend Mark Bartikoski brought this article and infographic to my attention. It was posted on Business 2 Community..
Whether we like it or not, Klout is here to stay, brands use it to find influencers who will in turn become advocates, companies use it when they're interviewing perspective employees and many of our peers pay attention to it too.
Once scrutinized for its methods and criticized as being nothing more than an online zodiac, Klout has nevertheless secured its place in the social media...
Included in this piece is a tip sheet to help you raise your score.
How does Klout measure your score?
**The number of people you influence + how much you influence them + how influential they are = your Klout Score
What goes into your score?
**Retweets and mentions
**Comments, wall posts and likes
**Tips, to-do's, done
**Comments, shares, +1s
Each user gets 5 +K each day to distribute to other users they consider influential
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic + tip shee
:Infographic by: RM Sorg WallStreetBranding
Read article and see infographic here: [http://bit.ly/NhrOaZ] Via janlgordon
janlgordon's comment,
July 11, 2012 3:45 PM
John van den Brink
Thank you for kind words, I really appreciate you and your wonderful support! Delete the scoop?
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Blimey - Consumers become the marketers
Pas d'accord avec tout, mais des points intéressants (notamment sur l'évolution de Twitter)
Internet Advertising has grown from under 1 billion dollars in 1999 to over 7 billion dollars in 2011. The internet is essentially a global system of interconnected networks which reach millions of people and businesses across the world. As noted by Mulhern (2009), the networking of information transforms marketing communications into different sets of practices for connecting consumers and brands.