This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial
In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?
What caught my attention:
**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications
The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.
**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.
**Have you purchase anything through Facebook? I have not.
So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.
The main points here are:
**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies
**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features
****Brands are not asking for a sale. 49% never include calls to action in messages
**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts
**(Even though we know most people “Like” brands to get access to them) -
**65% of the brands only share their own content
**91% do not use premium social media management tools and rely mostly on free solutions
**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.
**Are you already selling your products on Facebook?
**Are you planning to do so?
**Or from the consumer side, are you making purchases on social platforms like Facebook?
Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]
Read full article here: [http://bit.ly/ya5tFD]
Via
janlgordon
![Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it](http://img.scoop.it/04wqBzr0Q4EBepYMCOCgHTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
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![Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it](http://img.scoop.it/jvXhEenB4VSvirWONEJ2ojl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.
Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden.
Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info
Scooped by Lauren Moss
They say a picture is worth a thousand words....