La "salita in campo" di Mario Monti è stata accompagnata da un presidio di alcuni spazi della rete attraverso un blog, su piattaforma Tumblr, ed un account su Twitter.
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Rescooped by roberto toppi from Ecosistema 2.0 onto Social Media (network, technology, blog, community, virtual reality, etc...) |
La "salita in campo" di Mario Monti è stata accompagnata da un presidio di alcuni spazi della rete attraverso un blog, su piattaforma Tumblr, ed un account su Twitter.
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This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
Excerpt:
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ] Via janlgordon Delete the scoop?
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[...] Per un paio d’ore di “twitter time” dalle 11 alle 13
il senatore ha ricevuto migliaia di domande (oltre 2.000) ed ha risposto soltanto a 16 di esse.Il tutto in 140 caratteri, pochi per argomentare, ma ideali per porsi all’ascolto dell’elettorato più avvezzo alle tecnologie e guadagnare ulteriore visibilità mediatica riflessa. La strategia ha sicuramente pagato in termini di partecipazione e capitale sociale accumulato come dimostra l’analisi che ho compiuto attraverso la piattaforma Blogmeter. Sono stati oltre 5000 i follower acquisiti in due ore, più del doppio della media giornaliera che fa registrare solitamente l’account. Questi sono serviti a superare la soglia dei 100.000 follower in soli 14 giorni. [...]