Social Media (network, technology, blog, community, virtual reality, etc...)

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

Here are some highlights from this article:

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

***People want to connect with the human element of a brand and those that work for the organisation.

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

Read full article http://j.mp/H17F45

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg

I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch.......

Excerpt:

Social Content Curation As The Next Big Thing

The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit -

**Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.

There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave......

Takeaway:

2012 Will Be The Year of Curated Sets

**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.

**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond

Read full article here: [http://bit.ly/lK0ZHi]