Social Media (network, technology, blog, community, virtual reality, etc...)

A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm.

This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...

“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“

View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...

Nei giorni scorsi comScore ha presentato un'indagine sulla reale forza del Like nel mondo retail prendendo ad esame dei brands europei come ASOS, H&M, Redoute, Topshop e Zara.

A partire dal lancio ufficiale della Timeline per tutte le fanpage su Facebook si sono susseguiti numerosi studi e case history su come per alcuni questo layout abbia comportato benefici e come, invece, per altri tali benefici non si siano visti per nulla.

In realtà, forse, molto spesso a favorire i successi o gli insuccessi delle fanpage non è stato il cambio di layout, ma la scorretta gestione della pagina rispetto ai nuovi criteri imposti dalla Timeline. Si tratta molto spesso di una “forma mentis” sbagliata o non aggiornata alle nuove modalità di interazione stimolate grazie al Diario.

A questo proposito ecco qualche “dritta” rivolta agli amministratori delle fanpage per gestire al meglio la propria pagina, senza perdere i fan già acquisiti e, soprattutto, sfruttando al meglio le potenzialità di Facebook.

Leggi tutto: http://www.ninjamarketing.it/2012/05/24/best-practice-brand-facebook/

Personal Branding With Social Media Infographic via Chris Voss

Why having the right social media tools matter:

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

See full infographic here: [http://bit.ly/JMXlS0]

Shopping on social media may not be big right now, but by 2015, it's expected to explode...

A new infographic by has found that “social commerce sales are expected to bring in $30 billion each year by 2015, with half of web sales to occur through social media,” writes Samantha Murphy of Mashable. Currently, one in three small businesses use Facebook, while there are over 42 million fan pages on Facebook. Seventeen percent of those sell products on the pages.

Facebook fans are 79 percent more likely than a non-fan to purchase a product, and 74 percent of fans are more likely to recommend a company or product. The social media site also drives 26 percent of referral traffic to company websites. Right now ”20 percent of shoppers prefer to purchase products via Facebook than the brand’s website”— and that number is expected to climb.

The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.

So how much time do small businesses really spend on social media platforms?
This infographic from VerticalResponse attempts to answer that question...

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

Topics covered include:

Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...

Majestic Media ha condiviso uno schema che racchiude tutte le specifiche dei diversi formati di Facebook Ads disponibili.

Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it).

In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one.

The service is free and can be activated in a matter of seconds.

I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia ;

Check it out: http://woobox.com/pinterest ;

***** Cool. Marty

Nonostante Facebook abbia 900 milioni di utenti, quasi la metà degli americani pensa che sia una moda passeggera.

Prima di tutto vediamo di spiegare nello specifico, per chi ancora non la conoscesse bene, la nuova funzione Facebook “Offers”, che da un mesetto ha arricchito il paniere delle possibilità di marketing offerte dal social network di Zuckerberg...

Si tratta in sostanza di un nuovo servizio di social shopping, per il momento ancora sperimentale, che consente alle aziende proprietarie di una fanpage di pubblicare offerte e sconti esclusivi per i propri fan.

In questo modo si punta, da un lato, ad aumentare l’interazione e l’attaccamento dei fan nei confronti della fanpage, e, dall’altro, a fornire contenuti interessanti e stimolanti che possano conquistare nuovi “like”.