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Berlusconi e Twitter: followers "fake" per @berlusconi2013

Berlusconi e Twitter: followers "fake" per @berlusconi2013 | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.tecnologiaecomunicazione.it - January 2, 3:21 PM
Aumento improvviso e sospetto dei followers dell'account @berlusconi2013. On una sola notte sono passati da circa 16 mila a oltre 70 mila (oltre +300%).

 

L’account @berlusconi2013 sembra che abbia registrato un aumento di followers sospetto in una sola notte. Da circa 16 mila a oltre 70 mila (oltre +300%).

Su twitter molti utenti parlano di utenze fake ed effettivamente un incremento così netto in un unica notte suscita molti dubbi (vedi commenti su twitter). Se poi si calcola che la notte è quella di capodanno…

 

 

Vediamo un po’ di numeri con i tools che si trovano in rete. Attraverso twittercounter è possibile verificare l’incremento.

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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From multichannelmerchant.com - February 1, 2012 3:12 PM

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.

 

Excerpt:

 

**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.

 

****Being familiar with the landscape if the first step:

 

A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.

 

**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.

 

To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"

 

Read more: [http://bit.ly/z3ZZzJ]


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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.examiner.com - December 27, 2011 3:25 AM

This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

 

http://www.examiner.com/

 


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