Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best
Via Brian Yanish - MarketingHits.com
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Nov 11, 2011
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Rescooped by roberto toppi from MarketingHits onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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Via Brian Yanish - MarketingHits.com
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This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.
Excerpt:
**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.
****Being familiar with the landscape if the first step:
A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.
**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.
To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.
Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"
Read more: [http://bit.ly/z3ZZzJ] Via janlgordon Delete the scoop?
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Every business needs email marketing to succeed today. Just like with social media, it is important to understand behaviour patterns of your audience and tailor your campaigns for optimal results.
We now know that emails have their best results in the first hour. This is the time-frame when your emails are likely to generate most engagement. It is thus essential to get this time right. Sending your email campaigns at the wrong time e.g. midnight will mean you cannot capitalise on this time-frame.