Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know how to get the best
Via Brian Yanish - MarketingHits.com
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Rescooped by roberto toppi from MarketingHits onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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Via Brian Yanish - MarketingHits.com
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Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]
Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.
According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.
Read more: http://bit.ly/JRgjbp Via Martin Gysler Delete the scoop?
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Every business needs email marketing to succeed today. Just like with social media, it is important to understand behaviour patterns of your audience and tailor your campaigns for optimal results.
We now know that emails have their best results in the first hour. This is the time-frame when your emails are likely to generate most engagement. It is thus essential to get this time right. Sending your email campaigns at the wrong time e.g. midnight will mean you cannot capitalise on this time-frame.