Social Media (network, technology, blog, community, virtual reality, etc...)

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton's, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model...

Via Lauren Moss

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

 

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  

Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...

Via Lauren Moss

Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management.

 

Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.

 

Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.

 

Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.

 

Read more: http://mashable.com/2012/01/26/facebook-comment-overload/

Via Martin Gysler