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A constant challenge for Internet marketers targeting Facebook has been gaining engagement. Generally brands and page admins have defined engagement as things such as likes, shares, and comments, but more importantly to gain reputation with Facebook’s algorithm. This infographic created by SocialMouths and American Express OPEN illustrates ways to help make a Facebook page’s post a bit more popular through optimization of post elements such as short posts, the use of emoticons, the best times to post, and contest ideas...
Via Lauren Moss
Qualche spunto interessante c'è!... Un blog può rappresentare un ottimo strumento per promuoversi e trovare clienti e lavoro. Come progettare e promuovere un blog in due settimane è una bella ed utile guida pratica pubblicata da Salvatore Thomas Carbè.
Via Mattia Marasco
The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.
What is Pinterest? Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online. Take a look at this Shareaholic January 2012 referral traffic report. Read more: http://bit.ly/HPeRkH
Via Martin Gysler
Congratulations, you’ve made it.
You’ve worked hard and paid your dues, and finally you have a blog with healthy traffic and a large list of engaged subscribers.
You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations. Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong? Well, the truth is that a lot could go wrong. Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly. Here’s how to do it… Read more: http://bit.ly/GLVVGS
Via Martin Gysler
By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you? Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise. How do these people find help? Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here.... Read more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/
Via Martin Gysler
Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg] Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand. Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.
One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.
Read more: http://bit.ly/y0J3uK
Via Martin Gysler
You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler] Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them. Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week. Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook. Read more: http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/
Via Martin Gysler
Are you wondering how to get people from YouTube to your website? Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how. Why YouTube for Traffic? With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again... As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.” First, your content can get found from within YouTube itself.
Via Martin Gysler
After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too. 11 Tips for Getting People to Retweet Your Content...
Via Martin Gysler
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Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is. But why do people like Facebook brand pages? Find out more at this infographic...
Via Lauren Moss
“10 Creative Secrets For Social Media Marketing” is an Infographic, so its creators hope you enjoy this one as much as you did with their previous infographic, “21 Rules For Effective Social Media Marketing“ View the complete infographic for ideas and tips on how to best leverage social media for marketing and business.
Via Lauren Moss
That could be very interesting to know how do that. [note mg] Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message already filled in. All that is left for them to do is send the tweet! It’s useful in several situations, and isn’t the same as the stock Twitter Re-Tweet button. Twitter is becoming known as the place to get news before it even becomes news. Getting news before everyone else has made it a premiere place to look for content, which by default has made it a premiere place to share content. Read more: http://bit.ly/IXVoyW
Via Martin Gysler
Maybe it’s because you’re in marketing. Maybe it’s because you’re from the younger generation assumed to be digital natives. Or maybe it’s because you’re already experimenting with social media and your success has been noticed. For whatever reason, The Powers That Be have chosen you to write your company’s social media plan. Or perhaps they haven’t asked, but you know social media is big and getting bigger, and so you want to write a plan to persuade your management to get involved. Where do you start? Here are some ideas on the main topics you need to cover in creating an impressive, yet realistic social media plan that garners executive buy-in and a clearer path to success... Read more: http://bit.ly/GLePK6
Via Martin Gysler
As a specialist in social media you should be able to answer these 52 questions ... and if you are looking for a company that will take care of your social media, you should ask them... there's a lot of work ahead! [note mg] Confession time: I have a really hard time getting started. There’s just something about those awkward first steps that makes me delay projects as long as I possibly can. For example, last month I finally fixed the check engine light in my car so that I could get it inspected. It was actually pretty excited since the light had been on since October. Of 2008. I wish I was kidding. It’s not that I’m irresponsible, that I don’t value my safety or even that I didn’t know I was potentially creating a bigger problem – it’s that taking the first step and committing to something is scary. And it’s especially scary if you don’t know where to start. Because the not knowing makes you feel dumb. And no one likes to feel dumb. Read more: http://outspokenmedia.com/social-media/quesitons-hiring-a-social-media-company/
Via Martin Gysler
It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg] Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too! WeFollow WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests. WeFollow is comprehensive and features the most important influencers in major fields of interest... Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/
Via Martin Gysler
The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg] In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success. Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general. Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/
Via Martin Gysler
Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management. Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook. Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook. Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments. Read more: http://mashable.com/2012/01/26/facebook-comment-overload/
Via Martin Gysler
The redesign that Twitter has undergone this time around is a marked shift from the past. Up until now, Twitter had stuck to its design elements and at most had tweaked them for better usability. This time though, the changes are significant and going by the number of changes that we see, brands as well as users are in for a big surprise and could radically change the way the micro-blogging site is used on an everyday basis. With over 100 million users and the competition heating up, the change was imminent and perhaps arrives at the time when advertisers are warming up to the idea of advertising on Twitter. The site has grown 25% since October and has in fact become a featured application on both the iPad and the iPhone...
Via Martin Gysler
Networking is a huge component of being a successful entrepreneur. When you’re working alone or you’re a small business owner, you don’t get to enjoy working with a lot of colleagues. You have to put yourself out there in order to find more people to work with and work for. You may have previously turned down networking events such as conferences, happy hours, and trade shows, but you’re missing out on valuable contacts. Maybe you’re afraid you’ll fail, but networking is a lot easier than you may think. Here are a few tips on networking successfully: Don’t Try to Go to Everything One of the best things to keep in mind when you’re networking is not to stretch yourself too thin. There’s literally an event going on everyday, and you simply don’t need to go to them all...
Via Martin Gysler
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