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101 Social Media Marketing Stats To Guide You Into 2013

101 Social Media Marketing Stats To Guide You Into 2013 | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.simplyzesty.com - December 5, 2012 3:24 PM
With so many facts and figures banded about, we've put together this list of 101 facts and stats that will help you shape your social media strategy for 2013 for eveything from Facebook to mobiles...

Via John van den Brink
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John van den Brink's curator insight, December 5, 2012 3:12 PM

Some facts and figures:


Facebook:

  • Over 2.5 billion likes are made every day on and off the Facebook site (Source: C|Net)
  • Over 300 million photos are uploaded onto the site every day (Source: C|Net)

LinkedIn:
  • More than 1.3 million sites actively use the LinkedIn share button on their sites (Source: LinkedIn)
  • LinkedIn is 277% more effective than Facebook and Twitter at lead generation for businesses (Source: Simply Zesty)

Twitter:
  • Twitter has over 500 million users signed up to the site (Source: TechCrunch)
  • More than 350 million tweets are sent per day (Source: TechCrunch)
YouTube:
  • 72 hours of video are uploaded to YouTube every minute (Source: YouTube)
  •  In October, the site generated over 20 billion views (Source: Search Engine Land)

Pinterest:
  • Since 2012, 1.2 billion minutes have been spent using Pinterest on the Web (Source: Nielsen)
  • 85% of a brand’s Pinterest engagement is organic, 15% of engagement happens on the brand’s board (Source:Curalate)

Instagram:
  • Instagram has an average of 7.3 million daily active users, beating Twitter’s 6.9 million (Source: AllThingsD)
  • More than half (54%) of brands had adopted Instagram for marketing purposes (Source Marketing Land)

Foursquare:
  • There have been more than 3 billion check-ins made (Source: Twitter)
  • There are almost 30 million insider tips available on the app (Source: Foursquare)

Google+:
  • Over 400 million people are signed up to Google+ (Source: Google+)
  • The +1 button is used over five billion times per day (Source: AllTwitter)

Mobile:
  • Out of the six billion people on the planey, 4.8 billion have a mobile while only 4.2 billion own a toothbrush(Source: Mind Jumpers)
  • The average tablet user spends 13.9 hours per week with their device (Source: Hubspot) 
For more great facts and figures: http://bit.ly/11VuC5C
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The Mobile Social Audience is Evolving - Here's What's Happening [Infographic]

The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From pinterest.com - February 21, 2012 7:38 AM

This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones.

 

Here are some highlights:

 

 

**Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone 

 

**200+ million (1/3 of all users) access Facebook from a mobile device 

 

**91% of all mobile internet use is “social” related.

 

http://bit.ly/ziGM1Q


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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From multichannelmerchant.com - February 1, 2012 3:12 PM

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.

 

Excerpt:

 

**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.

 

****Being familiar with the landscape if the first step:

 

A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.

 

**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.

 

To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"

 

Read more: [http://bit.ly/z3ZZzJ]


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