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6 Tips on Marketing Your Online Content

6 Tips on Marketing Your Online Content | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.business2community.com - November 26, 2012 2:50 AM

Content marketing is a simple phrase. It involves just two key elements.

“Content” which can be articles, videos and images in all their various multi-media formats.
“Marketing” which means taking that content and letting the online world knows it exists. In essence it is implementing strategies and tactics of making your ideas spread.

Marketing your content is a challenge in a world where there are over 2 billion internet users who are bombarded with emails, streams of tweets and banner ads.

The process of content marketing involves the creation of material that is informative but is also written on a perspective which shows your business in a positive light. Good content marketing will create interest in your business, attracting traffic to your website and hopefully, sales or conversations as well.

Great content will position your business as a thought leader in its industry and it will also educate, inform, entertain and inspire.

There are many ways of doing content marketing but not all methods yield the positive results! Here are six tips to get you started on marketing your own content:


Via Brian Yanish - MarketingHits.com
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How... | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.docstoc.com - April 10, 4:30 PM

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Shanika Journey, massimo facchinetti, Mau
Ruby's curator insight, April 16, 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 1:17 PM

Only 16% use Twitter - wow!
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Rescooped by roberto toppi from Better know and better use Social Media today
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Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.envisionmedia360.com - January 22, 3:49 PM

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

 

2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...


Via Lauren Moss, Mau
Pedro Barbosa's curator insight, January 22, 8:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com
Jeff Domansky's curator insight, January 22, 8:10 PM

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.
Philippe Trebaul's curator insight, March 2, 6:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...














Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...
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Rescooped by roberto toppi from visualizing social media
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CEOs on Social Media Statistics [Infographic]

CEOs on Social Media Statistics [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.go-gulf.com - January 27, 5:55 AM

This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more.


Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World...


Via Lauren Moss
Mercor's curator insight, January 28, 5:51 AM

Rescooped by Ricard Lloria from visualizing social media ontoBussines Improvement and Social media
Philippe Trebaul's curator insight, March 2, 6:30 AM
CEOs on Social Media Statistics [Infographic]

"This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more.


Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World"...



















CEOs on Social Media Statistics [Infographic] via @MYDstudio http://sco.lt/...
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Rescooped by roberto toppi from MarketingHits
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How Much do Small Businesses Spend on Social Media?

How Much do Small Businesses Spend on Social Media? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.contentstrategyhub.com - November 7, 2012 4:30 PM

The hype around social media just keeps growing and growing. The problem is that many small businesses jump on the bandwagon without even analyzing whether or not it will be a waste of time for them.


So how much time do small businesses really spend on social media platforms?
This infographic from VerticalResponse attempts to answer that question...


Via Lauren Moss, Brian Yanish - MarketingHits.com
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