Gli analisti di Npd Display Search stimano che a fine 2013 si venderanno più computer a tavoletta che classici portatili. Il cambiamento epocale arriverà prima negli Stati Uniti, e dopo due anni nel resto del mondo.
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That sounds really great. I'll start this 30 day experiment right now. What I like in this experiment, it's the social approach and in the same time, the educational impact on the user... wow, cool! [note Martin Gysler]
Des Walsh has setup an experiment on Linkedin called the 30 day linking blitz, a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period for 20 minutes a day. The purpose is to make more effective use of our LinkedIn memberships and drive positive networking both personally and professionally with the following aims:
- Amplify our social presence
Read more: http://andypattinson.me/post/34883830149/linkedin30dayblitz
Via Martin Gysler, John van den Brink 
Nuava Solutions's curator insight,
December 18, 2012 5:30 PM
For more information on Online Solutions, please visit our website or contact us. Delete the scoop?
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Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”
Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:
“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”
Read more: http://bit.ly/HYPJHs Via Martin Gysler Delete the scoop?
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Have you been able to turn your fans and followers into active prospects?
Are you interested in monetizing the social media channel?
Keep reading for five tips to turn fans and followers into a revenue channel.
But first…
Do Fans Mean Business?
Read more: http://www.socialmediaexaminer.com/5-tips-for-moving-social-media-leads-into-the-sales-funnel/ Via Martin Gysler 
Namita Patel's comment,
March 27, 2012 11:02 AM
Excellent find Martin! Chock-full of good information.
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Congratulations, you’ve made it.
You know what they need, and you’ve invested the time and energy to create a product that will meet and exceed their expectations.
Now all that’s left for you to do is launch the product, and rake in the cash. I mean, at this point, what could go wrong?
Well, the truth is that a lot could go wrong.
Even with a great product and an engaged audience, success isn’t guaranteed. You still have to launch the thing properly.
Here’s how to do it…
Read more: http://bit.ly/GLVVGS Via Martin Gysler Delete the scoop?
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It is true that there are several ways to find good connections through social media. If the best, in my opinion, is the direct contact, here is a list of some tools that can also support you in this process. [note mg]
Is your Twitter timeline filled with the same boring tweets every day? If you don’t know where to look for new and interesting tweeters, you might be stuck with an ordinary feed. We found a few resources and tips to help you find the most interesting people on Twitter. And there’s a bonus to following interesting people: they might find you interesting too!
WeFollow
WeFollow is one of the most popular Twitter directories. You can add yourself to the directory and find the most popular influencers in categories such as social media, blogger, music and tech. You can also search by keyword for more specific interests.
WeFollow is comprehensive and features the most important influencers in major fields of interest...
Read more: http://lauraleewalker.com/2011/10/11/7-ways-to-find-great-people-to-follow-on-twitter/ Via Martin Gysler Delete the scoop?
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You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler]
Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them.
Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week.
Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook.
Via Martin Gysler Delete the scoop?
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Networking is a huge component of being a successful entrepreneur. When you’re working alone or you’re a small business owner, you don’t get to enjoy working with a lot of colleagues. You have to put yourself out there in order to find more people to work with and work for. You may have previously turned down networking events such as conferences, happy hours, and trade shows, but you’re missing out on valuable contacts. Maybe you’re afraid you’ll fail, but networking is a lot easier than you may think. Here are a few tips on networking successfully:
Don’t Try to Go to Everything One of the best things to keep in mind when you’re networking is not to stretch yourself too thin. There’s literally an event going on everyday, and you simply don’t need to go to them all... Via Martin Gysler Delete the scoop?
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The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
What is Pinterest?
Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online.
Take a look at this Shareaholic January 2012 referral traffic report.
Read more: http://bit.ly/HPeRkH Via Martin Gysler Delete the scoop?
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Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.
For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates. But for those who aren’t, finding those timeline ready apps can be a massive headache.
NOT all facebook applications are suitable for your Page NOT all facebook applications are free Understand the use of each app before installing Understand each approved facebook app WILL HAVE access to a certain amount of your personal data on Facebook Facebook app is an ADDED advantage to achieve a particular purpose you have for your brand (get leads, customer contact info) but certainly NOT a compulsory It’s OK to NOT install any third party apps on your page if you don’t feel like it Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html Via Martin Gysler Delete the scoop?
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An "encounter" between Jay Baer and Guy Kawasaki ... really interesting and it gives to reflect on the social media world. [note mg]
Is Social media strategy required for all business? Or can you just get started? Jay Baer examines social media strategy and provides a social media ROI lesson.
I don’t have a problem with Guy Kawasaki. I enjoy his books. His track record in business is substantial. We have friends in common. But on the subject of social media strategy, we disagree in every possible way.
Read more: http://bit.ly/GT9LCK Via Martin Gysler Delete the scoop?
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By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?
Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.
How do these people find help?
Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....
Via Martin Gysler Delete the scoop?
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The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]
In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.
Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.
Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/ Via Martin Gysler Delete the scoop?
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Large-scale waves of Facebook comments can come at any time, for a variety of reasons. Try these steps for effective comment management.
Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.
Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.
Check out the recent comment counts on nearly any major Facebook brand Page — the numbers get big very quickly. Disney’s image of Happy, the dwarf from Snow White earned over 1,600 comments at the time of publication. Coca-Cola asked fans whether they have ice-cold Cokes in their fridges – 2,170+ comments.
Read more: http://mashable.com/2012/01/26/facebook-comment-overload/ Via Martin Gysler Delete the scoop?
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