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If you are looking to track, monitor, manage and optimize different key social media-related perfomance indicators you probably some kind of dashboard where to do this work.
In this well-organized collection by Barry Hurd you can find anything from the very basic to the most sophisticared solutions at your disposal.
Find it all here: http://barryhurd.com/2011/11/10-social-media-dashboards-for-tracking-stuff/
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