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Social CRM Is HOT and Becoming Affordable

Social CRM Is HOT and Becoming Affordable | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.dmnews.com - November 8, 2012 8:30 AM

Social CRM on a BudgetDirect Marketing NewsCRM vendors leading the way, according to the Nucleus report, include Oracle and Salesforce.com.

Marty Note
Working on an open source social CRM/CMS called SpinSnip. Want to relieve some of the pain points of publishing in a multi-channel world such as:

* Poor control of content, need retrieval at snippet level via tags.
* Need DIY multiauthor capabilities.

* Better exception reporting analytics.

* Feed management and sourcing.
* More curation control.

This article discusses how to create social CRM on a budget possible now due to the cloud and lowering CRM costs. Helpful since SpinSnip is fall 2013.


Via Martin (Marty) Smith
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Rescooped by roberto toppi from Curation, Social Business and Beyond
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Social & Mobile Channels Are Evolving - Is Your Business Ready?

Social & Mobile Channels Are Evolving - Is Your Business Ready? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From multichannelmerchant.com - February 1, 2012 3:12 PM

This piece is from Multichannelmerchant and it has some very valuable information brands need to know to keep and build a loyal audience and customer base.

 

Excerpt:

 

**This article is aimed at retailers but the information here is very important for anyone who is using content marketing to build a loyal following. Curating or creating content for the mobile audience is very different from the web.

 

****Being familiar with the landscape if the first step:

 

A key challenge for retailers and content marketers will be keeping up with all the new devices, platforms and applications to engage with the mobile connected audience.

 

**Neglect in any of these areas can mean a loss of customer loyalty and a major blow to your brand.

 

To help you keep up with the ways mobile and social media will evolve in 2012, here is a list of the key trends to watch, and suggestions for how to respond to your customers’ continually changing shopping habits.

 

Selected by Jan Gordon covering "Mobile Marketing Strategy and Beyond" and "Content Curation, Social Business and Beyond"

 

Read more: [http://bit.ly/z3ZZzJ]


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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.examiner.com - December 27, 2011 3:25 AM

This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

 

http://www.examiner.com/

 


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