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21 Business Blogging Tips From the Pros | Social Media Examiner

21 Business Blogging Tips From the Pros | Social Media Examiner | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.socialmediaexaminer.com - November 3, 2012 2:51 PM

Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the right customer experience around your blog.

 

Here are 21 tips (only the list):

#1: Treat Each of Your Articles as a Product;

#2: Crowdsource Unconventionally;

#3: Produce Your Own Media Content;

#4: Publish Only Your BEST Content;

#5: Give Your Whole Story;

#6: Target Your Market With Useful Content;

#7: Do Interviews/Webinars;

#8: Invite Guest Bloggers;

#9: Guest Post Often;

#10: Use Information Architecture;

#11: Focus on People First;

#12: Skip the Promotion on Business Blogs;

#13: Stop Talking Only About Yourself;

#14: Answer Consumer Questions;

#15: Brand Journalism;

#16: Be Yourself;

#17: Show Your Personality;

#18: Deal With Negativity in a Positive Way;

#19: Own Your Own Domain Name;

#20: Immediately Claim Authorship of Your Articles;

#21: Stop Calling Your Blog a Blog;

 

Each tip is analyzed with great information. Read full interesting article here: 

http://www.socialmediaexaminer.com/blogging-tips-from-the-pros/

 


Via Giuseppe Mauriello
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Rhonda White's curator insight, March 20, 3:55 PM

21 Business blogging tips worth bookmarking for a monthly review!
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Four Steps to a Social Media Strategy [Infographic]

Four Steps to a Social Media Strategy [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.marketingprofs.com - September 30, 2012 5:27 PM

Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.

 

Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs.

Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are:

Define your goals Define your metrics Decide on tactics Execute a successful strategy

 

So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.


Via Lauren Moss
SooJin Kim's curator insight, May 5, 6:40 AM

In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media.
kevin bang's comment, May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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