Social Media (network, technology, blog, community, virtual reality, etc...)

Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways:

1. Differentiate, but be consistent

Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns. There are three key dimensions as shown on the chart above...

Personal Branding With Social Media Infographic via Chris Voss

Why having the right social media tools matter:

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

See full infographic here: [http://bit.ly/JMXlS0]

Il mercato dei vendor di servizi di social media monitoring si sta ampliando grazie all'ingresso di nuove piattaforme in cui l'ascolto viene sempre più legato a dinamiche di engagement finalizzate a migliorare la qualità e la ...