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Rescooped by roberto toppi from Carlo Mazzocco | Il Web Marketing su misura onto Social Media (network, technology, blog, community, virtual reality, etc...)
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I post su Facebook si vedono meno: cosa fare per combattere il calo del reach?

I post su Facebook si vedono meno: cosa fare per combattere il calo del reach? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From blog.tagliaerbe.com - October 28, 2012 1:17 PM

Secondo Ogilvy, lo scorso 20 Settembre Facebook ha modificato l’EdgeRank (=l’algoritmo che determina la visibilità di un post, ovvero che decide cosa far comparire nel News Feed degli utenti), con la conseguenza che da quel momento parecchi gestori di Brand Page hanno notato una importante diminuzione del Reach (cosa confermata anche da un successivo studio di EdgeRank Checker).

In parole più semplici: il ritocchino algoritmico di Facebook avrebbe diminuito la “potenza di diffusione” dei contenuti postati sulle Pagine, in una forchetta compresa fra il -5% e il -40% (sempre secondo quanto rilevato da Ogilvy).


Via Carlo Mazzocco
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How... | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.docstoc.com - April 10, 4:30 PM

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...

 

The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss, Shanika Journey, massimo facchinetti, Mau
Ruby's curator insight, April 16, 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 1:17 PM

Only 16% use Twitter - wow!
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Rescooped by roberto toppi from Curating the Evolution of Social Business and Beyond
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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad? #Infographic | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.roimedia.co.za - May 1, 2012 3:03 PM
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Here: http://bit.ly/JOOOA7 ;


Via maxOz, janlgordon
janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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Rescooped by roberto toppi from visualizing social media
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CEOs on Social Media Statistics [Infographic]

CEOs on Social Media Statistics [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.go-gulf.com - January 27, 5:55 AM

This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more.


Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World...


Via Lauren Moss
Mercor's curator insight, January 28, 5:51 AM

Rescooped by Ricard Lloria from visualizing social media ontoBussines Improvement and Social media
Philippe Trebaul's curator insight, March 2, 6:30 AM
CEOs on Social Media Statistics [Infographic]

"This infographic looks at how many CEOs participate on social media networks, what are the most popular social media networks for CEOs, how actively they participate and more.


Only 47.4 percent of CEOs participate on social media sites. 79 percent of Inc 500 CEOs and 30 percent of Fortune 500 CEOs have a presence on at least one social media network. 81 percent of employees believe that CEOs who engage on social media are better equipped to lead companies in the Web 2.0 World"...



















CEOs on Social Media Statistics [Infographic] via @MYDstudio http://sco.lt/...
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