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Rescooped by roberto toppi from Carlo Mazzocco | Il Web Marketing su misura onto Social Media (network, technology, blog, community, virtual reality, etc...)
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I post su Facebook si vedono meno: cosa fare per combattere il calo del reach?

I post su Facebook si vedono meno: cosa fare per combattere il calo del reach? | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From blog.tagliaerbe.com - October 28, 2012 1:17 PM

Secondo Ogilvy, lo scorso 20 Settembre Facebook ha modificato l’EdgeRank (=l’algoritmo che determina la visibilità di un post, ovvero che decide cosa far comparire nel News Feed degli utenti), con la conseguenza che da quel momento parecchi gestori di Brand Page hanno notato una importante diminuzione del Reach (cosa confermata anche da un successivo studio di EdgeRank Checker).

In parole più semplici: il ritocchino algoritmico di Facebook avrebbe diminuito la “potenza di diffusione” dei contenuti postati sulle Pagine, in una forchetta compresa fra il -5% e il -40% (sempre secondo quanto rilevato da Ogilvy).


Via Carlo Mazzocco
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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.seomoz.org - January 25, 2012 2:17 PM

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


Via Martin Gysler
Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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