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Una guida pratica con consigli utili per un uso efficace e consapevole di Pinterest per le aziende: cosa pubblicare, quando come raccontare una storia.
Via Guglielmo Cornelli
The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year. 2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...
Via Lauren Moss, Mau
Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some. Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...
Via Lauren Moss
Pinterest, il social network delle immagini. Ne avete mai sentito parlare? Volete sapere come certi utenti riescono ad avere milioni di fan? Spero di si.
Via Stefano Principato, Carlo Mazzocco
Robin Good: Woobox is a web app which allows you to integrate and display inside any Facebook Page you manage, your full Pinterest board set (or a part of it). In addition you can get stats on page views, likes and visitors and you can choose to show all of your boards or just the pins from a specific one. The service is free and can be activated in a matter of seconds. I have already activated it on my Facebook page here: http://facebook.com/RobinGoodItalia ; Check it out: http://woobox.com/pinterest ; ***** Cool. Marty
Via Robin Good, ABroaderView, Martin (Marty) Smith
This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below) The most important thing in this piece is the report, here's what you'll see: A new Engauge white paper breaks down: **the make-up of the average Pinterest user **shows that the end result of less reading is more of a focus on content curation than creation. **The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity. This is what caught my attention - a quote from a user: "When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch. Read full article here: [http://rww.to/yQtDNQ]
Via janlgordon
Pinterest is the social media plateform where, not to be or not to be on the right way can make the difference for those who want to use this platform for their business. This guide should support you in your approach. [note mg] Just because Pinterest is a female-dominated network doesn't mean men don't fit in. In this post, learn how to leverage this network as a male user or male-focused brand. Pinterest’s popularity has exploded in the past few months. Their traffic and user base has grown exponentially, bringing it to the attention of marketers around the world.
One of the most unique factors of Pinterest is the fact that its user demographic is made up mostly of women. This key factor has forced many male-oriented brands to rethink their marketing strategy if they want to leverage this social network.
Read more: http://bit.ly/y0J3uK
Via Martin Gysler
Pinterest is driving increasingly significant amounts of traffic to retailers' websites.
Via Guglielmo Cornelli
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Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]
FIPT = Facebook, Instagram, Pinterest and Twitter
Via Martin (Marty) Smith
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy. Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals.
Via Lauren Moss
If you are looking for even more visual data in your streams and if you are looking for more connections on Pinterest, here are 15 more boards to consider.
Via Dennis T OConnor, Aki Puustinen
The easiest way to follow/unfollow pinners, view popular pins, schedule pins, and get statistics to know how to reach a larger audience. We help optimize your marketing strategies so that you can focus on your content.
Via Jandira Feijó, Guglielmo Cornelli
The penetration of Pinterest in social media proves two things: there is space for unique social media initiatives; there is a world beyond Twitter and Facebook – the current social media favorites.
If you thought handling Facebook, Twitter, StumbleUpon, Digg and LinkedIn were enough, add Pinterest to your list now.
What is Pinterest? Launched in 2009, Pinterest picks up speed in the last months of 2011 as an innovative visual social network, with eye-catching images pinned on online boards that build your collection of visual things online. Take a look at this Shareaholic January 2012 referral traffic report. Read more: http://bit.ly/HPeRkH
Via Martin Gysler
This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, . My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months). ****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch. Having said that........... This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time. **In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing. **Images speak a thousand words if you know how to use them properly. **Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites. **Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are. **Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way. **Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site. **Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site ** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly. **It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way Feel free to visit my topic "Pinterest Watch" a collection of articles from branding, case studies, metrics all in one place. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read article here: [http://on.mash.to/xNZoVj]
Via janlgordon
Robin Good: If you are looking for ways to let your scoop.it content to reach more people and to get discovered by those who are not yet aware of you, the new Pinterest integration in Scoop.it should certainly be a welcome addition. With this new addition, not only you can share your curated stories inside your Scoop.it newsradar with your Facebook, Twitter, Linkedin, Tumblr and Wordpress friends, but you can also "pin" selected ones to create alternative "collections" on Pinterest.
One potentially good approach is the one of leveraging Pinterest to do what Scoop.it is not (yet) so good at. For example, after you have been curating a newsradar for a while, you can easily create "greatest hits" collections out of the best ones, or sub-thematic digests on specific topics, and Pinterest is a perfect tool to do that.
In essence you can "re-curate" your own curated news, in alternative ways which take advantage of Pinterest strength in building "visual collections" rather than news channels.
More info: http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/
Via Robin Good, Gust MEES
You search new ways to improve your online visibility or/and business contacts. Pinterest seems be a good way to achieve this objective. To know more about this subject and the various possibilities, this article will give you a lot of insights. [note Martin Gysler] Now that we’ve given you the ultimate guide on how to get started with Pinterest, it’s worth taking a look at how businesses can put the social networking world’s darling to work for them. Before taking a look at how you can put Pinterest to work for you, it’s worth looking at why you shouldn’t be ignoring Pinterest. First and foremost, the numbers speak louder than anything else. In the past six months, visits to Pinterest grew by 4000%, receiving an amazing 11 million hits in just one week. Pinterest has also proved to be a great way to drive traffic to your site, and in some cases, has out-performed Facebook. Read more: http://thenextweb.com/socialmedia/2012/01/20/10-tips-to-get-the-most-out-of-pinterest-for-your-business/
Via Martin Gysler
I selected this post written by Elad Gil because not only was it interesting and timely, but the comments from his readers were equally as valuable. So many different social curation platforms emerging, Pinterest is one to watch....... Excerpt: Social Content Curation As The Next Big Thing The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - **Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. There's so much information in this post, here's the takeaway. I would love to hear your comments about this next wave...... Takeaway: 2012 Will Be The Year of Curated Sets
**2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster.
**Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time. Curated by Jan Gordon covering "Content Curation, Social Media and Beyond Read full article here: [http://bit.ly/lK0ZHi]
Via janlgordon
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