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Un osservatore curioso di questi fenomeni
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roberto toppi
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Rescooped by roberto toppi from INFOGRAPHICS onto Social Media (network, technology, blog, community, virtual reality, etc...) |
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media. This infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website Via Lauren Moss 
Greg Mudd's comment,
May 19, 4:42 PM
Aside from the impact that social media has on SEO, the fact is, if you develop a good following you can drive traffic to your website which is the end goal of SEO
Ally Greer's curator insight,
May 20, 3:02 PM
Here's a great infographic with some key stats on how social sharing can help increase your SEO rankings. Fun Fact: When you share your content on Scoop.it (or someone else does) it's indexed in search engines as a piece of curated content. What does this mean? While links shared on Scoop.it are no-follow links (like any other social network), they have a unique quality - they don't disappear after they're out of the stream. Essentially, your post is indexed as a curated post in addition to the original piece of content being indexed as a page on your site. Plus, you get all of the mentioned benefits of social sharing, like being discovered more easily and proving engagement. 
Irvin Banut's comment,
May 20, 4:01 PM
Isn't it though? Metaphorically, our website is our store which we want to drive foot traffic into. in the digital space, we need to leave as many breadcrumbs possible for users to find their way to our website.
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![Four Steps to a Social Media Strategy [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it](http://img.scoop.it/pjZgwY7-2wxsK0_aHLu3xTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Engaging customers online requires more than just being on the same social networks they are on. You first need to determine what your goals are for social media, how to measure the success of those goals, what tactics to use in your plan, and how to execute that plan. In other words, you need a strategy.
Click on the link for the complete infographic, including details on what options are available in terms of social media platforms, the different values of each, and how they relate to your potential needs. Additionally, learn about how well they perform with regard to the 4 defined steps in developing a effective social media plan of action, which are: Define your goals Define your metrics Decide on tactics Execute a successful strategy
So, for those getting started, or anyone who may be re-evaluating an existing social media strategy, check out this infographic that helps inform, organize and achieve online social media goals. Via Lauren Moss 
SooJin Kim's curator insight,
May 5, 6:40 AM
In today’s market, social media has become an essential factor of building a business strategy. It is very important that we approach and engage customers through social sites. In the beginning of this article, it shows that a successful social media strategy depends on establishing a sound business goal. Goals must be defined clearly to utilize the appropriate social media in achieving the business goal. After the goals are set, it is also important to define the metrics and tactics. This is because these will measure whether the social media efforts are creating consideration and conversions with the target audience. Through this process, companies can evaluate and measure success and failures, and prepare for a better business strategy to succeed in social media. 
kevin bang's comment,
May 9, 3:19 AM
I agree with your insight Soojin. Firms need to take social sites like Facebook or Twitter into account as many of their potential customers are most likely to use either one of them. It is hard to get people to engage with your product in any other way nowadays. Utilizing such approach is a good way of getting people to know what you're selling.
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The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates. Take a look at which revenue streams help major social networking companies go from social service to successful business. Via Lauren Moss 
Reeda Malik's curator insight,
February 14, 2:51 AM
Ever wonder how these social sites make their money? 
Philippe Trebaul's curator insight,
March 2, 6:42 AM
How Social Sites Make Money ? - Infographic
"The number of social media followers are growing. But how do they all make a profit? This infographic indicates which websites make money with ads, paying customers, mobile apps or affiliates. Take a look at which revenue streams help major social networking companies go from social service to successful business". How Social Sites Make Money - Infographic via @MYDstudio http://sco.lt/... Delete the scoop?
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