Some basic social media strategy tips
If those who make up your audience use social media – and they do - you will need a strategy.
If you don't have one, you will lose part of your audience.
Your social media strategy needs to be based on engagement and participation. Unlike traditional broadcasting and publishing - which was usually one-way - social media is a two-way conversation.
How to join that conversation and what to contribute is the issue. It's about tone, language, timing and values. And it's about offering a unique differential that is compelling and stimulates debate.
Via Maria Cristina Terenzio, Jose H. Flores