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The SEO Puzzle 2012

The SEO Puzzle 2012 | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.socialmedia-max.com - October 20, 2012 4:07 AM

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz, Gerrit Bes
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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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Social Behavior: The Big Game [INFOGRAPHIC] | Social Media Today

Social Behavior: The Big Game [INFOGRAPHIC] | Social Media Today | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From socialmediatoday.com - March 30, 12:50 PM
This March Madness-themed infographic uncovers key information on search privacy concerns, social influence, efficacy of images in search results, social sharing behavior, social preferences by social network and demographic, and more.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 29, 6:20 PM

Big Data Means UNDERSTANDING is The Game Now
If your C level is still not sold on social media they risk being two moves back. Social media generates an army of BIG DATA that, once squeezed into silos with the top and bottom of the sales funnel connected, the possibility to speed conversions and sale traffic, list growth and money is HUGE.

There is helpful myth busting stats on this infographic. The problem, in a nutshell, understands how social media is impacting your Key Performance Indicators in a positive or negative way. There is no neutral in this game.

Every Internet marketing move you make helps or hurts your traffic, conversions and online brands. It is important to understand norms and benchmarks. This graphic provides norms and benchmarks. Once you know those you can go forth and know how you are the same or different.
Ally Greer's curator insight, April 5, 12:11 PM

Interesting tidbits:


Time spend on Facebook has decreased in the last year, while time spent on Google Plus has almost doubled, and time spent on Pinterest has increased by one thousand percent.
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Rescooped by roberto toppi from Social Marketing Revolution
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Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.briansolis.com - January 12, 1:15 PM
gdecugis's comment, January 17, 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
Jenifer Rak's curator insight, February 10, 1:52 PM

Social media optimization becoming the new SEO?
The Right Image's curator insight, February 11, 12:11 PM

Well said that scooper!
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Rescooped by roberto toppi from InTime - Social Media Magazine
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La forza del Like di facebook, il Social Media Marketing nel Retail

La forza del Like di facebook, il Social Media Marketing nel Retail | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.franzrusso.it - July 21, 2012 1:20 PM
Nei giorni scorsi comScore ha presentato un'indagine sulla reale forza del Like nel mondo retail prendendo ad esame dei brands europei come ASOS, H&M, Redoute, Topshop e Zara.

Via Francesco Russo
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Rescooped by roberto toppi from Curation, Social Business and Beyond
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Social Media Networking Explodes on Mobile Devices

Social Media Networking Explodes on Mobile Devices | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.examiner.com - December 27, 2011 3:25 AM

This article by Athony Carranza for examiner.com details a recently released study by the internet marketing Research Company, comScore, which reveal the extent to which social media usage has skyrocketed on mobile devices in 2011.

 

Here's what you need to know:

 

**72 million Americans accessed social networking sites and blogs on mobile devices with 37 percent upsurge in access..

 

**“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” said Mark Donovan, comScore senior vice president for mobile.

 

“This behavior is even more prevalent among smartphone owners with three in five accessing social media each month,

 

**highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

 

Here's what caught my attention:

 

**Social media and mobility have paved the way for innovation and transformed communications like no other time in history.

 

**Businesses and marketers will have field day continuing to aim their services through these new channels and capitalize on understanding its audience behavior.

 

Curated by JanLGordon covering "The Explosion of the Mobile Web & Beyond"

 

http://www.examiner.com/

 


Via janlgordon
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Rescooped by roberto toppi from AtDotCom Social media
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3 S's of Social Media: Setup, Strategize and Schedule [Infographic]

3 S's of Social Media: Setup, Strategize and Schedule [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From yoursocialmediacompany.com - March 9, 10:29 AM

How do you set up social media campaigns? Use the 3 S's: Setup, Strategize (and watch Key Performance Indicaors KPIs) and schedule. 


Via Martin (Marty) Smith, John van den Brink
Martin (Marty) Smith's curator insight, March 8, 9:35 PM

Cool, helpful infograpic about how to set up your social media campaigns. Our process is 10% different. Excellent. 
John van den Brink's curator insight, March 9, 10:16 AM

Great Infographic
Jesús Hernández's comment, March 9, 11:27 AM
Great!!!
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Rescooped by roberto toppi from Social Marketing Revolution
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Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

Holy FIPT Batman 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.mediabistro.com - December 27, 2012 4:06 AM

Facebook, Twitter, Instagram, Pinterest – 2012′s Most Amazing Social Media Statistics [INFOGRAPHIC]

FIPT = Facebook, Instagram, Pinterest and Twitter


Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 26, 2012 11:12 PM

FIPT or Facebook, Instagram, Pinterest and Twitter have put up some amazing numbers this last year proving SMM is here to stay and here for real. Debate the ROI at your company's marketing peril.

Time to get into the social media deep in is upon Internet marketers. As I stated in Social Media Marketing The Most Important ROI, the key isn't what SMM does to the bottom line thought as this infographic proves those kinds of returns are coming.

Social media marketing's most powerful return is how it changes US as the wall between US and THEM slips silently into the past.


Social Media Marketing The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/
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Rescooped by roberto toppi from Curation, Social Business and Beyond
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The Explosion of Pinterest and Why You Should Read This Report

The Explosion of Pinterest and Why You Should Read This Report | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.readwriteweb.com - March 15, 2012 4:56 PM

This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)

 

The most important thing in this piece is the report, here's what you'll see:

 

A new Engauge white paper breaks down:

 

**the make-up of the average Pinterest user 

 

**shows that the end result of less reading is more of a focus on content curation than creation.

 

**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.

 

This is what caught my attention - a quote from a user:

 

"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch. 

 

Read full article here: [http://rww.to/yQtDNQ]


Via janlgordon
Alessio Manca's comment, March 15, 2012 1:12 PM
nice thought "People aren't really reading anymore": sounds people are becoming parasites
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