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The SEO Puzzle 2012

The SEO Puzzle 2012 | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From www.socialmedia-max.com - October 20, 2012 4:07 AM

SEO is a large and dynamic puzzle. No one piece alone will achieve and sustain long term rankings. Some pieces are larger, some are smaller, but they are all imperative to a successful strategy.

To have a successful SEO strategy, you will need to put all of the pieces of the puzzle together.

Is Your Site Easy For Search Engines To Read?

Crawlability

URL Structure

Meta Tags: use the proper description for all pages

Title Tags: use a unique and relevant title for each page

H1: use relevant and structured headings throughout the website

IMG: make use of alt description tags for images

SITE MAP: Keep a xml copy of your site map on your server and submit it search engine.(google, bing,yahoo)

Website Architecture

Google does not rank websites, they rank pages.

Each Category and product should have its own page

Consider the site hierarchy

Use Breadcrumb links

Title Tags: use a unique and relevant title for each page

Website Speed

On Page Factors

Quality Content: The key to a successful website is unique and relevant content

Keyword Research: Analyze and choose the appropriate keywords for your site.

Keyword Usage: Do your website pages use the words & phrases you want to be found for?

Keyword Density: Proper saturation of keywords being optimized for

Engagement: Site Analytics- CTR, Bounce Rate, Time on Page, Time on Site, Total Pages Visited

Freshness of Content- Revise and Refresh content often

Off Page Factors

Content, Content, Content

Links

Link Relevancy: Create high quality back links directing to your website

Anchor Text Links : Do links pointing to your pages use the appropriate keywords?

Link Quantity : The more high quality & relevant links pointing to your site the better

Link Quality: Link from only high quality relevant websites

Anchor Text Links

Press Releases

Optimized Videos

Articles

Social Posts

Photos

Blog Posts

Forum Comments

Online Directories

Consumer Reviews

Social Factors

Social Sentiment

Facebook Likes: Bing uses Facebook likes as a ranking signal for logged in users

Facebook Shares- How often are your posts shared?

Google+ Plus 1's : Google says it is working on using +1's as ranking signals

Twitter Followers : Tweets help Google index content faster

Twitter ReTweets – How often are your posts retweeted?

Social Authority- What is your social authority on the web

Social Authority of your fans/ friends/ followers/ connections

Blog regularly: Include unique and relevant content

Social Forums: Engage in relevant social forums

Online Directories: Complete profile on online directory sites

YouTube

LinkedIn

Pinterest

RSS Feeds

Reputation Management

Website Reputation: What other are saying about your business

Review Sites: Google Reviews, City Search, Yelp

Trust : Trust from users and search engines is imperative for long term-success

Domain Age- How long has your site been online?

Domain Authority: Strength of your website

Page Authority: Strength of your internal pages

Personal Preference

Location of searcher

Personal settings of searcher

Search History of searcher

 

Source. http://bit.ly/RLbOmR


Via maxOz, Gerrit Bes
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Martin (Marty) Smith's comment, October 20, 2012 1:23 PM
Thanks Brian. Hope you are having a great weekend. Marty
Martin (Marty) Smith's comment, October 22, 2012 10:02 PM
Alessandro thanks for the pickup on this Scoop. Your friends are picking it up too. Much appreciated. Love your curation. Very creative, surreal and fun :). Marty
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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From jamiegarantziotis.com - March 26, 2012 4:40 PM

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, janlgordon
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Rescooped by roberto toppi from Curation, Social Business and Beyond
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
From socialmouths.com - March 5, 2012 2:29 PM

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

 

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

 

What caught my attention:

 

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

 

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

 

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

 

**Have you purchase anything through Facebook? I have not.

 

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

 

The main points here are:

 

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

 

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

 

****Brands are not asking for a sale. 49% never include calls to action in messages

 

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

 

**(Even though we know most people “Like” brands to get access to them) -

 

**65% of the brands only share their own content

 

 

**91% do not use premium social media management tools and rely mostly on  free solutions

 

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

 

**Are you already selling your products on Facebook?

 

**Are you planning to do so?

 

**Or from the consumer side, are you making purchases on social platforms like Facebook?

 

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

 

Read full article here: [http://bit.ly/ya5tFD]


Via janlgordon
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