I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.
By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.
**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.
"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!
(Download the White Paper Today!)"
Here are some highlights:
**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.
**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks
**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business
Here are the categories:
Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people
Engagers - These people have well-established social networks and are strong influencers of people they know personally
Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona
Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.
Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/N4a2Km]