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La piramide dei Contenuti per strategie di Seo e Social Media

La piramide dei Contenuti per strategie di Seo e Social Media | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Chi si occupa di gestione e pubblicazione di contenuti sia per la SEO che per il social media marketing, sa benissimo che alla base di tutto c’è la costruzione di un piano editoriale di contenuti che segua una determinata linea di pubblicazione. Oltre all’approccio generale del 70/30 (70% contenuti informativi, 30% contenuti promozionali), è necessario [...]

Via Stefano Principato
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WOOI Web Agency's curator insight, June 18, 2014 11:14 AM

Una bella infografica, utile per capire come alternare le diverse tipologie di contenuti nel proprio sito o blog

Mr Tozzo's curator insight, June 19, 2014 6:41 AM

La piramide dei Contenuti per strategie di Seo e Social Media

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Social Media Is The New SEO and Here's Why

Social Media Is The New SEO and Here's Why | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Via Robin Good, Antonino Militello, Martin (Marty) Smith
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Guillaume Decugis's comment, January 17, 2013 12:28 PM
Sounds like a plan. Let me know next time and we'll go for beer. Drinks on me!
The Right Image's curator insight, February 11, 2013 12:11 PM

Well said that scooper!

Pallab Kakoti's curator insight, April 6, 2014 2:26 AM

A webpage that shows a lot of social shares appears much more authoritative as compared to a webpage with few social shares. This has been corroborated by research data that shows content activity from social media channels weighs into rankings on search engines. The importance of links as a ranking parameter is less likely to cease as they evolve into a new role that indicates the importance of social media activity as a ranking factor.

Here are 20 social signals that Google tracks to determine ranking based on various social media activities on Google+, Facebook, Twitter, Pinterest, Reddit, Digg, StumbleUpon & Foursquare.  http://goo.gl/wBvVDM

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Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites)

Infographic: How To Rank For Your Name In Google (Hint: Use Social Media Sites) | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Want to rank better in Google? If you’re an individual, you could build your own site and hope it does well. But you might have more success by creating a page for yourself on a social media site like LinkedIn, Facebook or Twitter.

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Stan Smith's comment, September 17, 2012 4:32 AM
I hope this works better for you than it does for me, but then you're probably not sharing your name with a former world champion tennis player, Converse's best selling shoe and a character from American Dad! Go get 'em!
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8 Ways to Track YouTube Video Performance | Social Media Examiner

8 Ways to Track YouTube Video Performance | Social Media Examiner | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
YouTube video strategy: How to use YouTube Insights to learn how to increase the reach of your videos and get more out of your video marketing.

Via David Blundell
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Answers to 43 Questions About Search, Social, Content, Conversions and More

Answers to 43 Questions About Search, Social, Content, Conversions and More | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

A great post about various subject as: SEO, Content Management, Conversions and a lot more. Very interesting. [note Martin Gysler]

 

I was clearly under-prepared for the amazing responses. In order to tackle such a magnitude of great questions, I'm giving myself some rules for replies.

If I don't have a good answer, I won't tackle the question. For example, Nathaniel Deal asked a good one on .NET viewstates impacting SEO, and while I'd love to reply, I don't know enough about them to provide solid suggestions. No answer can be longer than two paragraphs (plus maybe an explanatory image/graphic). Everyone who asked a great question gets their tweet embedded in this post (using Twitter's nice, new embed functionality), which also gives a spiffy followed link to their tweet. Where possible, I'll provide links to content for more detail so those who are particularly interested can follow up.

Let's get started!

 

Read more: http://mz.cm/xHy0p6


Via Martin Gysler
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Ken Morrison's comment, January 25, 2012 8:31 PM
HI Martin.
Thanks for sharing.
I really like the new Twitter embed feature. Unfortunately, I must note that it does not work well for text-to-speech because It constantly repeats the original tweet. Tiny flaw. More importantly, there is some great wisdom in this articles.
Renato Xavier - www.renatoxavier.com's comment, January 26, 2012 9:27 AM
Hey, Do you know about the challenge of SEO here in Brazil. The distpute is fierce for the term "katipsoi zunontee". http://www.renatoxavier.com/katipsoi-zunontee It is in Portuguese but you can use the translate.
Martin Gysler's comment, January 26, 2012 1:13 PM
Hi Ken,
You're welcome! I'm glad you like this post and that it is useful for you. I have not tested yet the text-to-speech fonction, but, I like this kind of acrticle and it contain a lot of interesting insights that we can use!
Cheers!
Martin
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How Social Media Impacts SEO and Site Ranking: infographic

How Social Media Impacts SEO and Site Ranking: infographic | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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SEO trends: 9 parole e consigli per essere visibili sul web

SEO trends: 9 parole e consigli per essere visibili sul web | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
SEO trends: 9 parole d'ordine del biennio 2012-13 per restare visibili in rete, e qualche utile consiglio per aziende e brand!

 

L’ottimizzazione di pagine e siti web, meglio conosciuta come SEO – Search Enginee Optimization – è la chiave per la visibilità online.

 

Gli utenti che utilizzano quotidianamente i motori di ricerca per trovare quello che serve sono spesso all’oscuro di quello che avviene nell’istante seguente la digitazione delle chiavi di ricerca che inseriscono.

 

E per far apparire i propri contenuti tra i primi posti della SERP marketer e seo specialist cercano di scoprire quali sono le nuove tendenze dei processi di ranking e quali sono le più efficaci tecniche per riuscirci.


Via Mauro Migli
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9 Elements of the Perfect Post : @ProBlogger

9 Elements of the Perfect Post : @ProBlogger | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

ProBlogger brought in Ginny Soskey of Shareaholic as a guest blogger.. She talks about how to make the perfect blog (in Google's eyes and in your users' eyes.  The trend I keep hearing lately, is to make them scannable.  We are all busy and most of us scan before deciding if they want to dig in.  Perhaps that is why Seth Godin is so successful.

Ken


Via Ken Morrison
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Ken Morrison's comment, September 16, 2012 9:27 AM
HI Paula
Thank you for the rescoop.
Ken
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Getting Organized: Paid Search, User Intent, and The Search Funnel

Getting Organized: Paid Search, User Intent, and The Search Funnel | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
There is no shortage of literature covering: How to organize a paid search program to reflect your site map and product offerings How to maximize quality score How to categorize queries by user intent (informational, navigational, transactional)...

Via Guglielmo Cornelli
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Social Media Statistics of the Day | Internet Marketing Blog

Social Media Statistics of the Day | Internet Marketing Blog | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it
Saw an article on Social Media stats the other day on AdAge by Sarah Evans (awesome list of stats she compiled) and of course, me being who I am, I wanted to...

Via Efraim Silver
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