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The Key Role Of Quality Curation in the Future of Media

The Key Role Of Quality Curation in the Future of Media | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

 

 

 

Here are some highlights from this article:

 

*** Content surplus as a bankable trend:

In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

- Be knowledgeable and well read on your subject matter of choice;
- Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;
- Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

***People want to connect with the human element of a brand and those that work for the organisation.

 

***Journalists and media are now community managers. They have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

***Steve’s top three emerging trends for media?

1) Building business models that incorporate curation;
2) Increased data mining and analytics about real-time engagement with media content;
3) The increased importance of facebook’s open graph.

 

Read full article http://j.mp/H17F45

 

Moreover, Steve Rubel also moderated a News Limited and Herald Sun panel on the future of journalism. 

If you have an hour to spare, I highly recommend checking out the full hour-long video discussion here: http://www.youtube.com/watch?v=lSRhDqeBtmg


Via Giuseppe Mauriello, janlgordon
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Rescooped by roberto toppi from Curation, Social Business and Beyond
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Are We Ready For Social Commerce? What's Really Going On? [Infographic]

Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Social Media (network, technology, blog, community, virtual reality, etc...) | Scoop.it

This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial

 

In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks?

 

What caught my attention:

 

**According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications

 

The author asks this quesstion and has some very interesting statistics to tell us about what's really happening.

 

**If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before.

 

**Have you purchase anything through Facebook? I have not.

 

So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce.

 

The main points here are:

 

**Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies

 

**Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features

 

****Brands are not asking for a sale. 49% never include calls to action in messages

 

**on Twitter. 44% on Facebook Only 29% include special offers/deals on posts

 

**(Even though we know most people “Like” brands to get access to them) -

 

**65% of the brands only share their own content

 

 

**91% do not use premium social media management tools and rely mostly on  free solutions

 

**We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation.

 

**Are you already selling your products on Facebook?

 

**Are you planning to do so?

 

**Or from the consumer side, are you making purchases on social platforms like Facebook?

 

Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond]

 

Read full article here: [http://bit.ly/ya5tFD]


Via janlgordon
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