Social Media (network, technology, blog, community, virtual reality, etc...)

A partire dal lancio ufficiale della Timeline per tutte le fanpage su Facebook si sono susseguiti numerosi studi e case history su come per alcuni questo layout abbia comportato benefici e come, invece, per altri tali benefici non si siano visti per nulla.

In realtà, forse, molto spesso a favorire i successi o gli insuccessi delle fanpage non è stato il cambio di layout, ma la scorretta gestione della pagina rispetto ai nuovi criteri imposti dalla Timeline. Si tratta molto spesso di una “forma mentis” sbagliata o non aggiornata alle nuove modalità di interazione stimolate grazie al Diario.

A questo proposito ecco qualche “dritta” rivolta agli amministratori delle fanpage per gestire al meglio la propria pagina, senza perdere i fan già acquisiti e, soprattutto, sfruttando al meglio le potenzialità di Facebook.

Leggi tutto: http://www.ninjamarketing.it/2012/05/24/best-practice-brand-facebook/

It’s the year of the infographic. Here are 12 beautiful examples.

"It has been a while since I last touched up on the topic of Change, Convergence & Collaboration in our industry. A lot has happened since then! During that time I made a few predictions that I would like update you on all on what change has happened and how it has fostered investment and innovation of SEO technologies as this discipline integrates with other channels".

It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation.

Find Out More: http://searchenginewatch.com/article/2179372/Future-of-SEO-Investment-Innovation-Integration

You’ve seen Stephen Spielberg’s film, Minority Report, right? Tom Cruise’s character stands in front of virtual screens, puts on a pair of gloves, and manipulates the data and the memories without touching a thing. Well, the super brains at MIT’s media lab have taken the first step toward that reality, using Apple’s magical device as a display screen and a special glove/attachment combo to interact with it.

The video the group has released shows some pretty fancy stuff, drawing objects in 3D real time, and then manipulating them in collaboration with others. There’s even some slick Minority Report-style interface there, with researches moving red and blue rectangles around in the virtual space they’ve created on the iPad.

On the eve of National Small Business Week, Paychex, a provider of payroll and human resources services to small- and medium-size businesses, compiled information to show just what small businesses mean to the economy.

The results found that small businesses have anything but a small impact on job growth and economic development.

An estimated 50 million people are employed by small businesses, a large portion of which (20 million) work at companies with 20 employees or less.

Those 50 million workers employed by small businesses equals out to slightly more than one-quarter of the working population of the United States.

Beyond employing more than a quarter of the population, small businesses also are responsible for generating $11 billion in receipts a year, a number that is higher than the yearly receipts generated by businesses with more than 10,000 employees.

Overall, the $11 billion generated by small businesses represents nearly 40% of all business receipts in the U.S.

"Small businesses do more than provide services and products; they strengthen and shape our communities, our economy, philanthropic efforts and innovation," said Martin Mucci, president and CEO of Paychex.

Download / Embed: http://bit.ly/KVqJqx  

Immaginate questo scenario. Avete partorito un pensiero geniale, qualcosa destinato a rivoluzionare le comunicazioni fra gli umani e proprio non ce la fate a tenerlo tutto per voi. Ragion per cui lo twittate e già che ci siete, lo postate anche su Facebook e Tumblr. Peccato che nessuno vi calcoli.

Orfani di un retweet e persino di un misero commentino su Facebook, vi autoflagellate a colpi di mouse, chiedendovi dove avete sbagliato. Una delle spiegazioni, ahimè la più probabile, è che in fondo non abbiate scritto qualcosa di così interessante. Potrebbe trattarsi però anche di una questione di scelta di tempo.

A dar retta a Bit.ly, uno dei più popolari servizi di accorciamento degli Url che ha appena pubblicato un articolo sulla questione, ciascun network ha le sue ore e le giornate “di punta”, i momenti in cui postando un contenuto si è più sicuri che riceva la giusta attenzione.

Per quanto riguarda Twitter le ore migliori sono quelle comprese fra l'una e le tre del pomeriggio, dal lunedì al giovedì.

Sconsigliato invece postare dopo le tre del pomeriggio del venerdì o nel fine settimana quando, a quanto pare, su Twitter non c'è nessuno.

Il giorno di Facebook, invece, è il mercoledì; per essere più precisi, le tre del pomeriggio del mercoledì. Sconsigliate le ore serali e notturne: meglio postare dall'una alle quattro del pomeriggio e nei giorni feriali.

Leggi tutto: http://mag.sky.it/mag/web_style/2012/05/18/momento-migliore-postare-twitter-facebook-tumblr.html

Microsoft apre al pubblico i suo social network So.cl. Il nuovo servizio di casa Redmond si presenta come un misto tra un motore di ricerca e un social network. Ecco tutto quello che c'è da sapere sul lancio di So.cl.

Chas Begley: An infographic showing the distribution of the top internet retailers on social media.

Lots of stats here sure to be useful for pepole targeting the retail industry

You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links generated from content shared on Pinterest.

**Pinterest is now the third most popular site, just behind Twitter and Facebook [Experian Traffic Report-April 2012].

**Pinterest is now looking to go Global

**The demographics have also shifted to a more balanced gender viewship - 65% Female and 35% Male [ComScore March 2012].

Pinterest is growing in overall volume, becoming more gender balanced, increasing its age group range, and building out a global community. Much as Facebook and Twitter are a general part of your SEO/social strategy, so should Pinterest.

Value Of Pinning

Will this strategy necessarily bring massive boost for established brands or highly competitive keywords? Probably not!

Will this help diversify your backlink profile? Yes.

Does Google like fresh content from social sharing? Yes.

Is this an easy way to inject some fresh content and new social citation for your site? Yes.

If you create creative and interesting images, and have some influence on Pinterest, could something go viral? Yes.

Should companies and sites invest in using Pinterest? Absolutely!

Pinterest is becoming a major social medium to build your digital strategy around. Creating interesting and creative images to share with others is the key to success.

Original Post: http://bit.ly/KWiLgb ;

Eccoti 9 tool gratuiti a cui non potrai rinunciare per le tue attività di Social Media Marketing con Twitter!

Facebook is testing a new feature called Close Friends, which lets you know every action the people you add to the list take on the social network.

There are just so many social sharing buttons these days, and content marketing is more important than ever.

**As a user, it has created a moment of decision of choosing which channel to share a particular news story, or cute video.

**The goal is to have as many network peers see the content, enjoy it, and re-share.

**There’s no shame in admitting gratification in people liking something you share.

**As a Marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels.

**Your mileage may vary, but this is a very useful one-stop resource for brands looking to get the biggest bang from their social sharing buttons.

**Just remember: when it comes to user options, less is always more.

**Pick the best three or four buttons for your site and leave it at that.

This Infographic by The Search Agents - http://bit.ly/KBCg9O , takes a closer look at the different social sharing buttons, how they work, who their target audience is and the kinds of content that will be most effective when shared via these tools.

Download / Embed: http://bit.ly/KBCs9j ;

Selected by maxOz and Jan Gordon covering "Content Curation, Social Business and Beyond"

The next step for organizations that are comfortable with the content side of social media is the development of a strategy and tactics to measure the performance of their social media activity.

Facebook is working with developers and ad agencies on giving advertisers more ways to purchase premium ads.

Over the weekend, Microsoft quietly launched an experimental social network called So.cl. which combines facets of social networking, search, and media sharing with a user interface resembling Google+.

Users are encouraged to search for information about a particular topic, then compile the best results - textual content, images and videos - into a single post.

So.cl is initially targeted to students. It may end up being useful to that market, but it's unlikely to get traction as a mainstream social network.

Here's why: http://www.readwriteweb.com/archives/microsofts-new-social-network-socl-its-like-google-for-wonks.php

"PINTEREST: Can financial services firms use this new platform effectively?" That was the subject line of an email in my inbox this morning.

il Social Media più noto sbarca in borsa con un valore di mercato totale di 104 miliardi di USD.Scopri di più in questa infografica su Facebook.

An illustrative timeline on Facebook's historical pricing, milestones and more.

Nonostante Facebook abbia 900 milioni di utenti, quasi la metà degli americani pensa che sia una moda passeggera.